Harris Teeter Launches Exclusive Private Label Craft Beer

July 12, 2011

Harris Teeter unveiled Barrel Trolley, an exclusive private label, which will be sold in locations that currently sell wine and beer.

Harris Teeter Barrel Trolley beer image “Barrel Trolley was sourced to offer shoppers an exclusive alternative to the most successful national craft brands on the market, and the company’s merchandising continues to launch new items that will deliver quality to Harris Teeter shoppers,” the company said in a statement.

The Belgian White Ale features bright flavors of orange balanced by subtly spicy coriander. The Pale Ale, with three types of hops, offers a complex citrus hope aroma with deep flavor and a long crisp finish. Finally, the Amber Ale, coming this fall, is a medium bodied craft beer with a complex malt flavor and a subtle citrus aroma.

A six-pack of Barrel Trolley retails for $7.99, but specials will be featured over the next few months “as the company looks to introduce shoppers to this exciting and exclusive new craft beer.”

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