A&P Launches Mid-Atlantic Country Farms Brand

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July 19, 2011

The Great Atlantic & Pacific Tea Company Inc. (A&P) launched a new store brands line of local chicken, turkey and beef products raised by family-owned farms using humane and sustainable farming methods.

Mid-Atlantic Country Farms farmers use 100 percent vegetarian feed made from corn, soybean meal and a blend of vitamins, minerals, amino acids and oils. Many of these farms have been owned by the same families for multiple generations.

Mid-Atlantic Country Farms chicken is available now in all A&P, Waldbaum's, Superfresh, Pathmark, and The Food Emporium Stores. Beef and turkey will be available in select stores throughout the summer. Natural chicken products will replace the Greenway brand natural chicken products currently sold in A&P banner stores. Greenway organic products, however, including chicken, will still be available.

All chicken products are antibiotic-free and raised by local farmers across Pennsylvania. The beef products are raised on more than 140 family farms throughout Connecticut, New York, Pennsylvania, Maryland, Virginia and Delaware. All Mid-Atlantic Farms beef is Beef Quality Assurance certified, All-Natural (minimally processed with no artificial ingredients) and Choice Angus Beef/Aged for tenderness and taste.

"This new brand of local poultry and beef is a direct response to our customers' requests for more green options that offer a reduced carbon footprint and less reliance on fossil fuels," said Harry Giglio, vice president of meat and seafood.

A&P operates 336 stores in seven states and the District of Columbia under the following banners: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Superfresh and Food Basics.

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