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Rite Aid Adds New Thrifty Ice Cream Flavors, Products

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July 19, 2011

Rite Aid's Thrifty Ice Cream store brand rolled out a new lineup, including new flavors and varieties such as the brand's first non-fat frozen yogurt and take-home pint containers.

The new Thrifty Ice Cream lineup is available now in nearly all California Rite Aid stores and includes non-fat frozen yogurt available at the nostalgic hand-dipped ice cream counters in nearly 500 California Rite Aid stores. Frozen yogurt is available in vanilla with more flavors coming soon.

Take home pint containers that retail for $2.29 each is less than half the price of many national competitors. Pints are currently available in four flavors with more debuting soon. Birthday Cake flavored ice cream sandwiches debuted in 2010 to celebrate Thrifty's 70th birthday. This vanilla-wafer sandwich is one of four available flavors.

Although some flavors come and go, long-running hits include Chocolate Malted Krunch, Butter Pecan, Mint N Chip, and Rocky Road. Every year there are several limited edition flavors among the approximately 25 total flavors.

This month, customers are sampling the new sherbet-based apricot and mango, which will be followed by new key lime cheesecake in August. Circus cookies, the pink-and-white-iced feature flavor from April, is joining the regular flavor lineup due to popular demand.

Thrifty Ice Cream debuted in 1940, when the first production plant opened in Hollywood, Calif. In 1976, the plant relocated to El Monte, Calif., where it remains today

 

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