Olive Oil Web Site Launches Online Private Label Program

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July 26, 2011

The Olive Oil Source, a top ranked olive-oil related web site, launch a private label program providing, food retailers, restaurants and marketers a full line of high-quality extra virgin olive oils and vinegars, including certified organic, Kosher, and specialty flavored options, that can be custom-branded.

The program provides a simple three-step online ordering process of product and package creation, offered exclusively through it Wholesale Store.

"Our long experience in working with wholesale customers, specialty food retailers and the gift trade to create their own brands gave us the hands-on knowledge that is the foundation of our program. We understand that customers need immediate availability of a wide array of options -- in both product and packaging. Now, we offer a simple ‘select and click’ approach to creating high-quality, self-branded product lines that is completely customer-controlled," said Antoinette Addison, founder.

At the foundation of the program is the ability to create custom "shiners," or unbranded bottles of olive oil or vinegar through a simplified online process. Similar to the wine industry's approach to bottling wine for later rebranding, this program features more than 70 extra virgin olive oils and vinegars as well as a wide variety of bottle styles and sizes.

The company said it also has low minimum case requirements, “allowing customers to conduct their own in-store tests with flavor and sizing options.”

"We understand that lower case volume and immediate product availability are two key issues facing new brands and private label offerings. With our new "shiner" program, customers can make a minimum commitment and still be assured that their orders will receive immediate turn-around fulfillment. From selection to shipping is a one week process and our customers see this as a real competitive advantage," Addison said.

The Olive Oil Source is owned and operated by Shawn and Antoinette Addison who have degrees in agricultural sciences and economics from Ecole Nationale d'Agronomie in France and Stanford University. They manage their own organic olive orchard and mill in the Santa Ynez Valley.

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