Kroger Selects Oracle's PLM to Speed Store Brands Innovation

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August 2, 2011

Kroger Co. has selected Oracle's Agile Product Lifecycle Management (PLM) for Process to help it speed innovation and establish a platform to continually improving the customer’s experience.

he grocer will use Agile to integrate and streamline all aspects of product development, including managing specifications, suppliers, formulations, packaging and labeling, compliance, and quality.

Kroger is implementing the systems as part of its Customer 1st strategic initiative, which aims to transform business operations to improve customer service and improve product quality.

"After a comprehensive analysis, we selected Oracle as the solution to help Kroger continue to provide customers with the highest quality corporate brand food and beverage products available in the market," said Payton Pruett, vice president of corporate food technology for Kroger. "We are continuously searching for ways to better serve our customers and believe that Oracle's Agile PLM for Process will enable our organization to deliver even more on our Customer 1st mission."

Oracle's Agile PLM helps companies shorten cycle times, increase sales and reduce risks associated with innovating new products, the technology company said in a statement.

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