Piggly Wiggly Rolls Out Upscale Foods, Brookshire Revamps Soda Line

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August 9, 2011

The Piggly Wiggly Carolina Co. of Charleston, S.C., has launched Newton Farms, a line of “distinctive and indulgent foods,” a brand named after Joseph T. Newton Jr., Piggly Wiggly’s founder.

The products will be found in Piggly Wiggly stores as well as the company’s 33,000-square-foot upscale Newton Farms food market near Kiawah and Seabrook Islands in South Carolina.

Newton Farms products include a handcrafted, multi-use “Lowcountry sauce” from Awendaw, S.C.; all-natural honeys from Orangeburg, S.C. and extra-virgin olive oil from California. The Newton Farms brand now includes more than 100 items, with additional food items planned for future rollout.

In other new product development news, Brookshire of Tyler, Texas, revamped its private label beverages with new packaging and flavors.

The new flavors include Vanilla Cream, Cherry Cola, and Cola Zero. The company updated and improved all flavors, while keeping grape, lemon-lime, root beer, strawberry, orange, diet lemon-lime, diet root beer and regular diet cola, according to the grocery chain’s blog.
Food Club sodas are still available in two-liter bottles and 12-ounce cans, and new re-closable bottles are now available in 6-packs of 16.9 ounce plastic bottles.

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