CVS Unveils Nuance Beauty Line

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

August 16, 2011

CVS/pharmacy has launched a full beauty line co-developed with actress Salma Hayek, which contains more than 100 SKUs across four categories -- skincare, cosmetics, haircare and body.

"CVS/pharmacy's leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers," said Mike Bloom, executive vice president of merchandising and supply chain for CVS/pharmacy. "Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly-anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers."

"I wanted to create a line of premium beauty products that were both effective and affordable using the ingredients and knowledge passed down to me from my grandmother," said Hayek. "My partnership with CVS/pharmacy allowed me to be truly involved in every aspect of product development, bringing my vision to life in making a line that is available to all women, who are entitled to preserve their youth no matter what."

Nuance is positioned as premium brand using “exotic, natural ingredients and ancient beauty secrets with science,” according to the company. Hayak is a compelling spokeswoman, known not just for her great beauty and movie credits, but her outspoken views about the importance of women’s self esteem. She’s been supportive and publicly outspoken on issues of domestic violence and immigration reform -- she herself was an illegal immigrant, she recently confessed in a magazine interview.

The line is available in all CVS stores and the retailer’s web site. Prices range between $2.99 and $19.99, with products in four categories:

• Skincare. Formulated with natural fruit extracts and essential oils to address multiple skincare concerns like aging, loss of hydration, and uneven tone and texture.
• Cosmetics. A full line of products for face, eyes and lips.
•  Haircare. Addresses the needs of all hair types with formulations for fine hair, dry hair and chemically treated hair. The line includes treatments that nourish, style and hold.
• Body. Nourishing botanicals and natural fruit extracts to help create youthful, hydrated and glowing skin.

Read These Related Articles:

• Mintel: Upper Income Shoppers Are Thriftier Cosmetics Buyers
• Carrefour Partners With Alliance Boots to Create Private Label Beauty Products
• Walmart to Launch Eco-Friendly Cosmetic Line for Tweens
• Kroger Expands Private Label Beauty and Personal Care Line

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases