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Winn-Dixie Recalls Private Label Milk, Sees Sales Plummet

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August 30, 2011

Supermarket chain Winn-Dixie is voluntarily recalling its Winn-Dixie Choco Charm Chocolate Drink from in-store dairy departments, saying the product may be mislabeled and may contain the undeclared allergen of wheat.

Wd Choco milk imageWinn-Dixie sells the product in both its namesake and SaveRite stores. The item in question comes in a 128 oz. (one gallon) clear plastic bottle with a yellow bottle cap and was sold in Florida, Georgia, Alabama, Mississippi and Louisiana.

There have been no reports of illnesses, according to a company statement. Rather, the recall was initiated out of an “abundance of caution for consumer safety.”

"We encourage guests with any concerns to return the product for a full refund, no questions asked," said Mary Kellmanson, Winn-Dixie's group vice president of marketing.

Winn-Dixie is working in cooperation with the Food and Drug Administration, the Florida Department of Agriculture and Consumer Services, and the Food Allergy & Anaphylaxis Network. Earlier this month, Winn-Dixie, along with numerous other grocers across the country, recalled ground beef that might have been contaminated with E.coli.

 

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