Ahold and BJ's Execs Join Summit Retail Advisory Board

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September 12, 2011

Tom Becker of Ahold USA and Kristine Modugno of BJ's Wholesale Club have joined the Retail Advisory Board for the Store Brands Decisions 2012 Innovation & Marketing Summit.

Tom Becker

Becker is director of own brands marketing for Ahold, and Modugno is assistant vice president, manager of corporate brands and in club events for BJ’s. The newest board members join 13 current retail members of the advisory board who helped shape the 2011 Innovation & Marketing Summit event.

Becker is responsible for all Ahold USA’s store brands under the Stop & Shop, Giant and Martin's banners. Prior to joining Ahold USA, Becker worked with OfficeMax as director of private brands, and head of marketing for The Wall Street Journal Online. Before that, Becker worked in various brand management positions for Heinz, Ocean Spray and Colgate.

Kristine Modugno

At BJ’s, Modugno is responsible for the development of private label brands, as well as associated quality assurance, marketing and brand management. Some of BJ’s proprietary brands include Berkley & Jensen, Wellsley Farms, Earth’s Pride Organics and Healthy Helpings. Modugno also leads the retailer’s in-club demonstration strategy, which is key to the promotion and trial of new products. Before joining BJ’s in 1998, Modugno worked for a regionally based retailer as a store manager and buyer.

Save the Date
In other Store Brands Decisions news, the dates for the 2012 Innovation & Marketing Summit have been moved to March 1-2, 2012, at the Hyatt Regency O’Hare Hotel in Chicago. “These new dates additionally position the Summit as an important venue to review what worked well in the past year and to highlight opportunities going forward,” said Store Brands Decisions founder John Failla.

More than 98 percent of executives who attended the inaugural Innovation & Marketing Summit in July said the event “met” or “exceeded” their expectations, with fully 48 percent claiming it “exceeded expectations,” according to event evaluations recently tabulated and unveiled by Store Brands Decisions.

An overwhelming 92 percent of attendees said they are “very likely” to recommend the 2012 Innovation & Marketing Summit to a colleague, and 77 percent said they are “very likely” to attend the Summit next year.

Verbatim comments collected from the evaluations were particularly telling about the impact of the 2011 event:

• “I want to bring my entire team next year.”
• “Content was top notch, networking second to none.”
• “Based on the many conferences we attend, this was by far the best.”
• “It was great that each company [in the Innovation Zone] had a successful idea or concept to share. It moved the conversation from "who we are and what we produce," to "let me tell you what we have done. Nice format.”
• “Hearing the insights from companies [in the Innovation Zone] was very beneficial.”
• “Opportunity to interact with key retail partners, intimate.” 
• “I left the summit feeling energized and excited to bring back many ideas and opportunities to my team.”

Be sure to save the dates March 1-2, 2012 and join your industry peers at the Store Brands Decisions Innovation & Marketing Summit. Sign up to receive updates on the Summit HERE.

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• Retail Futurist to Speak at Summit Pre-Conference Workshop
• A Cadre of Retailers to Present at the Innovation & Marketing Summit
• Live Coverage from the Innovation & Marketing Summit This Week
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