FMI Names Joe McKie Vice President of Private Brands

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September 20, 2011

Food Marketing Institute has named Joe McKie as vice president of private brands where he will be “identify, manage and build relationships with key industry stakeholders and future partners in order to cooperatively create value for the private brands trading partner community.”

Joe McKie

With 25 years experience in brand development McKie joins FMI from Winn-Dixie Stores Inc. where he was vice president of own brands. Prior to Winn-Dixie, McKie spent 15 years at Daymon Worldwide Inc. McKie’s areas of expertise include sales, retail operations, marketing, manufacturing, procurement, logistics, brand management and consumer insights.

“Joe brings a wealth of industry knowledge and general management expertise in the area of private brands,” Patrick Walsh, senior vice president of industry affairs for the association, said. “His energies will be of great value to FMI and our membership as we aggressively expand our membership base and value generation efforts.”

McKie has earned new product innovation awards from Store Brand Decisions, the Private Label Manufacturers Association, and Good Housekeeping. He serves on FMI Private Brands Executive Board (finance); PLMA Retailer Advisory Council; Store Brands Decisions Innovation & Marketing Summit Retail Advisory Board, and Progressive Grocers’ Private Brand Editorial Board.

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