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November 2011 News Center

November 29, 2011

Family Dollar Exec to Keynote Innovation & Marketing Summit

Other speakers include leaders from Ahold USA, OfficeMax, Facebook, Google, SymphonyIRI, Sensory Logic and Booz & Company.

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November 29, 2011

Ahold Divulges Growth Strategy

Stop & Shop logoGrowing store brands, expanding Internet sales and cutting costs are key pillars in Ahold’s strategic growth plan.

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November 29, 2011

Research: Empowerment, Not Price Drive Private Label Sales

comparison shopper imageInvolving the customer in product development is the biggest private label trend in 2012, according to Planet Retail research.

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November 29, 2011

Perrigo Cleared to Sell Store Brands Versions of Gerber and Mucinex

Private label versions of Gerber infant formula and Mucinex cold remedies have both received FDA clearance.

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November 29, 2011

SymphonyIRI: Shoppers Remain Frugal With Prolonged Downturn

Newly conservative shoppers seek deals in store brands, but are researching their shopping list online before hitting stores.

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November 29, 2011

Ralcorp Appoints Post Holdings Exec and Board Members

Ralcorp logoThe private label manufacturer taps packaged goods executives as the Post Cereal spinoff nears completion.

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November 22, 2011

Retailers Pull Eggs After Sparboe Farms Video Uncovers Conditions

Market Pantry eggsTarget, Sam's Club and others pull store brand eggs after the supplier is exposed by an animal rights group.

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November 22, 2011

Walmart Prepares for Healthy Seal Rollout

great value yogurt imageThe retail giant is set to unveil reformulated store brands and help consumers more readily identify healthier options.

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November 22, 2011

Aldi Seeks Cost Transparency from Suppliers

Aldi store front imageThe German discounter is asking suppliers to break out the hard costs of  products from other supply chain expenses so it can target savings.

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November 22, 2011

Asda's Smart Price Gets a New Look

Asda logoThe economy store brand is getting a facelift as Asda builds out its private label program.

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November 22, 2011

Fresh & Easy Expands Line of Store Brands Holiday Products

F&E Holiday Guide imageChefs created 100 new readymade, holiday-inspired appetizers and side dishes that are made fresh in the company's corporate kitchen and delivered to stores daily.

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November 15, 2011

Store Brands Decisions Honors 17 Retailers for Innovation

John Failla award ceremony imageTwenty-five awards were given to the industry’s top store brands innovators in packaging design, product development, consumer marketing and in-store merchandising at the 2nd annual Store Brands Decisions Retail Innovation Awards

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November 15, 2011

PLMA Show: Energy High, New Products and Ideas Abound

Seminars focus on shopper behavior and marketing, as well as new directions at drug store chains that are seizing the private label opportunity.

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November 15, 2011

Stop & Shop's New Format Focuses on Private Label

Ahold USA’s new prototype debuts a new layout with more store services and store brands.

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November 15, 2011

Office Depot Declares Store Brand Guarantee

The specialty retailer has a new tagline and promise for Office Depot brand products.

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November 15, 2011

Kohl's Posts Big Profits on Strong Store Brand Performance

The retailer credits private label and celebrity exclusives for sales gain, and sees continued strength through the holidays.

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November 15, 2011

ConAgra Bags Private Label Pretzel Company

The food company adds to its store brand portfolio, buying maker of private label pretzels.

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November 15, 2011

Ralcorp Delays Financial Report Pending Post Cereal Spin-off

The company is close to separating its private label and Post businesses, a move that spurring an aggressive bidding war from ConAgra.

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November 8, 2011

Retailers Continue to Gain on Strong Store Brands

Whole Foods 365CVS and Whole Foods are just the latest to credit private label for financial growth with plans to increase product assortment.

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November 8, 2011

Publix Debuts Limited Edition Private Labels

Public PL ice cream imagePublix runs cold and hot with new ice cream and a Cuban inspired deli favorite.

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November 8, 2011

JCPenney Adds Royal Velvet to Its Licensing Stable

Royal Velvet logo imageThe department store will launch the premium home products line under an exclusive licensing deal.

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November 8, 2011

Health Mart Rolls Out Private Label OTC

Health Mart  Pl imageThe pharmacy network kicks off American Diabetes Month with a new line of health and wellness products.

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November 8, 2011

Loblaw Drives Store Brands Adoption with Holiday Insiders Report

PC logo imageThe home of President’s Choice is prepping shoppers for the holidays with a detailed list of private label products, recipes and expert advice.

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November 1, 2011

Kroger Consolidates Store Brands Under Simple Truth Label

Kroger store imageThe Simple Truth brand now includes all of the grocer’s natural and organic store brands as share of private label sales continues to grow.

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November 1, 2011

Sears May Sell Store Brands at Rival Locations

The parent company of Craftsman, Kenmore and Die-Hard may be expanding store brands to other retailers and is considering licensing the names.

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November 1, 2011

Safeway Adds New Farmstand Brand to Private Label Portfolio

Safeway logoThe California grocer debuts fresh private label produce under the new Safeway Farms label.

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November 1, 2011

Tesco Takes On Private Label Toys

Tesco toys imageNew store brands for kids to debut at the U.K. retailer’s stores just in time for the holidays.

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November 1, 2011

Retailers Roll Out a String of New Private Label Products

Target, A&P, Giant Eagle, Kroger and Safeway debut new private label products and line extensions.

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November 1, 2011

PLMA Live!: Can Store Brands Connect With Latino Shoppers?

Hispanics are the fastest-growing demographic group in the U.S. PLMA Live! interviews Latino marketing expert Stephen Palacios, executive vice president of Cheskin Added Value, about the best ways to reach them.

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Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

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