Retailers Roll Out a String of New Private Label Products

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November 1, 2011

Retailers have been rolling out new private label products at a rapid clip. Here’s our roundup or recent rollouts and line extensions from Giant Eagle, Target, A&P, Kroger and Safeway.

Giant Eagle’s store brand potato chips are now made from all natural ingredients and contain no MSG, preservatives or artificial flavors. The newly reformulated chips come in seven flavors: Barbeque, Classic, Salt & Vinegar, Kettle Cooked Salt & Vinegar, Lightly Salted Classic, Rippled Cheddar & Sour Cream and Rippled Classic. Also new from Giant Eagle is the Market District store brand Harvest Pumpkin Pasta Sauce.

Mass merchandisers Target is bringing a British beauty brand to the U.S., launching Nip + Fab as an exclusive for the chain. The 14 different Nip + Fab skin solutions and body lotions where created by Maria Hatzistefanis and launched in 2010. Products include the Nip + Fab Tummy Fix, Nip + Fab Pigmentation Fix and Nip + Fab Dark Circle Fix.

Safeway’s Open Nature store brand adds Chocolate Chunk cookies to the line. Available in the bakery department of Safeway stores, the cookies are made without artificial flavors or preservatives.
Kroger has seven new items in its namesake private label line, including new vitamin enhanced flavored waters in Orange Starfruit, Peach and Blackberry, or Black and Blueberry flavors. Also new is Truly Awesome Chocolate Chip Cookies, Bite Size Frosted Shredded Wheat in new Strawberry and Blueberry flavors, Kroger Breakfast sandwiches, Truly Awesome Lowfat Yogurt Cups and Tubes and lowfat novelty options.

A&P has launched exclusive pizza selections under its Food Emporium Trading private label brand, featuring the top rated pizzas from New York City restaurant, Artichoke Basille’s Pizza Co., including Margherita and Artichoke varieties. The pizza selections are available at select Food Emporium, Waldbaum’s and Pathmark locations. The unique pizza box packaging boasts: “This is no ordinary pie. There is nothing like it. Made by the guys at Artichoke Basille’s Pizza Co.

Read These Related Articles:

• Sainsbury's Reduces Milk Packaging by 75 Percent
• A&P Launches Two Private Label Value Lines at Pathmark
• Kroger Expands Private Label Beauty and Personal Care Line
• Product and Packaging News from the Private Brand Movement Event
• Retailers Celebrate Spring with New Private Label Products

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