Health Mart Rolls Out Private Label OTC

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November 8, 2011

Health Mart -- a leading network of more than 2,900 independently owned pharmacies – has introduced its own line of store brand OTC and healthcare products.

"Health Mart pharmacies continue to be recognized by consumers as healthcare leaders; this is most recently exemplified by the franchise ranking highest in overall customer satisfaction among chain drug stores in the J.D. Power National Pharmacy Study," said Brian Tyler, president, McKesson U.S. Pharmaceutical. "The Health Mart private label will help our Health Mart pharmacists advance their relationships with customers with an affordable, high-quality line of over-the-counter health products."

Designed to help community pharmacies build closer customer relationships and enhance the pharmacist's image as a healthcare provider, the Health Mart private label will launch with diabetes products to coincide with American Diabetes Month.

The package design features a white lab coat combined with the iconic mortar and pestle to reinforce the promise of personalized patient care that Health Mart customers already receive from their trusted local Health Mart pharmacist.

"We are very excited about the launch of the Health Mart private label during American Diabetes Month, as studies have shown that community pharmacists can play an important role in helping diabetic patients better manage their condition,” said Michael Butler, PharmD, Village Health Mart, Hot Springs Village, Ark. “In addition to valuable programs such as the Diabetes Life Center and the Health Mart Healthy Living Tour, the Health Mart private-label diabetes products will further enable us to showcase our leadership in diabetes care."

Additional healthcare categories will be added regularly with smoking-cessation and analgesics products scheduled to launch in January 2012. The Health Mart private label will grow to include products for upper respiratory, baby care, first aid, personal diagnostics, skin care, vitamins, incontinence, eye and ear care, and digestive health categories.

Read These Related Articles:

• H-E-B Expands Private Label HBC, Promotes Store Values
• Fresh & Easy Launches Private Label Vitamin Line
• Retailers Continue to Gain on Strong Store Brands
• New Store Brands Debut from International Retailers

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