Fresh & Easy Expands Line of Store Brands Holiday Products

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November 22, 2011

Fresh & Easy Neighborhood Market is introducing an expanded range of Fresh & Easy holiday products with nearly 100 new items.

The products hit stores November 19 in advance of the Thanksgiving holiday. Featured items include a Fresh & Easy Whole Young Fresh Turkey for $1.19 per poud and a 9-ounce Dry Brine Rub for $3.49.

"We heard from customers that they wanted more festive and exclusive Fresh & Easy products this holiday season," said Fresh & Easy Chief Customer Officer John Burry. "So we set out to expand our range of unique and affordable holiday-inspired Fresh & Easy products to offer our customers great meal and gifting options."

Fresh & Easy's chefs created a range of readymade, holiday-inspired appetizers and side dishes that are made fresh in the company's Riverside kitchen and delivered to stores daily, including Mini Beef en Croutes, Brie & Cranberry Pastry Puffs, Butternut Squash Risotto, Apple Cranberry Stuffing, Mashed Sweet Potatoes and Pumpkin Bisque.

Desert selections include Pumpkin Cheesecake Pie, Traditional Panettone Holiday Bread, Eggnog Gelato and Dark Chocolate Truffle Assortment. New beverages include Organic Ginger Bread Ground Coffee, A Winter's Tale Mulled Wine and Sparkling Pumpkin Spiced Apple Cider.

The new products follow Fresh & Easy’s formula for store brands ingredients that are made without artificial colors or flavors, high-fructose corn syrup, added trans fats, and only have preservatives when absolutely necessary. Many of the items are featured in Fresh & Easy’s holiday guide.

Last month, Fresh & Easy added 130 new selections to its private label wines, which range in price from $1.99 to $40 per bottle.

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