Family Dollar Exec to Keynote Innovation & Marketing Summit

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November 29, 2011

Mary Rachide, division vice president of private brands for Family Dollar will be the opening keynote speaker at the Store Brands Decisions Innovation & Marketing Summit March 1-2, 2012 in Chicago.

Mary Rachide

Dollar stores continue to gain notoriety as the fastest growing retail segment, with the largest players such as Family Dollar focusing more heavily in recent years on store brands. Family Dollar’s store brands sales are up 20-plus percent this year alone. Prior to joining Family Dollar in 2009, Rachide worked five years for McKinsey & Company and two years for Liz Claiborne.

“We’re thrilled to have Mary Rachide join our faculty for the second annual summit,” said John Failla, founder and publisher of Store Brands Decisions. “We continue to be impressed with great strides Family Dollar is making in store brands and look forward to her sharing her perspective with our Summit attendees.”

Michael Kitz

Other retailer speakers on the Summit agenda include Michael Kitz, vice president of OfficeMax brands and product development, who will outline store brands opportunities in non-foods, and Tom Becker, director of own brands marketing at Ahold USA, who, as part of a retailer panel, will discuss driving store brands innovation.

Tom Becker

To tackle the timely and complex subjects of social media and other digital media opportunities, Store Brands Decisions has secured speakers from both Facebook and Google. Maz Sharafi, global head of retail for vertical marketing for Facebook, will explore social media strategies, and Julie Krueger, industry director of retail for Google, will delve into other digital media strategies for store brands. “This will be a landmark event as the store brands industry will have the first opportunity to hear from senior executives from both Facebook and Google regarding strategies in digital and social media,” Failla said.

Other important speakers recently added to the agenda include:

• Dan Hill, president of Sensory Logic Inc., who will highlight how to establishing emotional consumer connections with packaging;
• Tom Blischok, global president, innovation and strategy for SymphonyIRI Group, who will explore how retailers can execute successfully on the health and wellness opportunity; and
• Matt Egol, partner, Booz & Company, who will unveil proven strategies for store brands shopper marketing programs.

“As these were three of our top rated speakers at the inaugural Summit, we’re pleased they’ll be returning to serve as faculty in 2012 with entirely new material and presentations” said Failla.

Last year’s inaugural Innovation & Marketing Summit attracted upwards of 250 attendees from retail companies, store brands manufacturers and service providers engaged across various channels of trade – grocery, mass, club, dollar, drug, convenience and specialty retailers.

Created with input from its retailer advisory board, the Summit’s objective is to offer insights and cutting-edge strategies to continue to drive store brands growth and innovation through education and peer networking.

Click here for more information on the Summit and to register.

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