CVS and Salma Hayek Win Beauty Award For Nuance

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

December 20, 2011

CVS/pharmacy and actress Salma Hayek were awarded "Launch of the Year: Mass" at the 2011 Beauty Inc Awards for the drug chain’s private label line Nuance Salma Hayek

The award was presented by Beauty Inc -- a Women's Wear Daily special-issue magazine -- for the introduction of the exclusive beauty collection. The award recognizes company-wide and individual brand achievement for innovation and resonance with consumers.

Nuance Salma Hayek launched in August 2011 and is the first complete beauty line developed by an actress in partnership with a national retailer. Nuance was inspired by Hayek's grandmother, a cosmetologist who developed her own homemade beauty remedies. The products represent the fusion of advanced, proprietary formulations and personal beauty rituals passed down from generations. "My partnership with CVS/pharmacy has been an incredible platform to create exciting products and make them available nationwide,” said Hayek.

"We are honored to be recognized for the launch of our exclusive beauty collection, Nuance Salma Hayek," said Grant Pill, vice president of merchandising, CVS/pharmacy. "Through our partnership with Salma, we were able to create a unique collection of premium beauty products that are affordable and accessible for all women.

Nuance is positioned as a premium brand using “exotic, natural ingredients and ancient beauty secrets with science,” according to the company. There are 100 SKUs across four categories -- skincare, cosmetics, haircare and body available in all CVS stores and on the retailer’s web site.

Prices range between $2.99 and $25 and many ingredients in the line -- such as tepezcohuite, blue agave, prickly pear, and lime enzyme -- are being used in exclusive beauty formulas available to the mass market for the first time.

Read These Related Articles:

• Mintel: Scent and Moisturization Primary Consumer HBC Needs
• Sainsbury's Beauty Care Products to Comply With the Humane Cosmetics Standard

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases