REI Revamps Sustainable Packaging Work and Goals

January 17, 2012

Outdoor equipment company REI is revamping its packaging to reduce the amount of materials used to yield a lower environmental impact.

REI' plans to do this by reducing overall REI-brand packaging by 25 percent by the end of 2013.

According to a report by Heritage Pioneer, a sustainable packaging solutions provider, REI is making great strides toward its goal. It has:

REI has replaced all-plastic PVC clamshell packaging with easier-to-open, paper-based solutions that reduce plastic materials and overall packaging weight;
Bikes are now shipped from the factory to REI stores and warehouses four to a box, instead of one per box.
REI apparel will soon use hangtags made from 100% Forest Stewardship Council (FSC) certified paper.

The company also plans to eliminate all plastic laminates, use lighter paperboard stock, and redesign shipping cartons for greater efficiency and reuse.

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Keywords: sustainable packaging

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