Sam's Club Unveils Simply Right New Vitamin Line

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January 31, 2012

Walmart's Sam’s Club division continues its rollout of new store brands with the addition of Simply Right private label vitamins and supplements.

“Sam’s Club is pleased to provide our members with a broad range of high quality vitamins to meet each member’s needs at an extraordinary value, affordable for the whole family,” said Jill Turner-Mitchael, senior vice president of Health and Wellness for Sam’s Club. Simply Right is replacing Member’s Mark and is positioned as a premium, value-priced brand, now with a new look and design based on member feedback.

Simply Right debuted at Sam’s Club in June 2001 and, in addition to vitamins and supplements, features health and wellness essentials including baby care products, pharmacy OTC products, pet products and health and beauty care. The label is described as “dedicated to provide healthful, gentle, and safe personal care products for the entire family.”

The store brand is part of the retailer’s ongoing rollout of new private label products that also includes the Artisan Fresh and Daily Chef brands.

New items under the Simply Right label include:

• Triple Strength Fish Oil (1400 mg; 150 ct.) Sourced from Peru, the Sam’s Club signature fish oil supplement is rich in omega-3 fatty acids, which may reduce the risk of coronary heart disease; made with EnteriCare® - the latest, all natural, patent-pending technology for controlling fishy burps
•  Co Q-10 Softgels (100 mg; 180 ct.) Supports healthy heart function in a new 25 percent smaller softgel
• Glucosamine HCl (1500 mg - 240 ct.) Supports joint comfort and mobility in a new 30 percent smaller, easy-to-swallow pill
• Vitamin D3 (2000IU – 400 ct.) Supports bone health, promotes calcium absorption and colon health.

To help promote the brand and its benefits, shoppers can scan new QR codes on the bottles of Simply Right products for more information about the health benefits of a vitamin and supplement routine and receive complete brief, informative videos by Naturopathic Physician Dr. Andrew Myers.

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