February 2012 News Center
February 29, 2012
Live Blog from the Sustainability in Store Brands Packaging Seminar
Follow us on this live blog today from the "Sustainability for Store Brands Packaging" seminar in Chicago hosted by Store Brands Decisions in collaboration with GreenBlue’s Sustainable Packaging Coalition (SPC).
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February 28, 2012
Private Label Brightens Safeway's Fourth Quarter
The supermarket chain’s profits fall while private label grows, especially in the top tier brands.
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February 28, 2012
Health Mart Adds Private Label Vitamins
Pharmacy network expands store brands and launches online vitamin directory
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February 28, 2012
AWG Puts Store Brands To The Test
Private label products are going head to head with national brands as tested by mommy bloggers.
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February 28, 2012
Save-a-Lot Grows Store Base
More than a dozen new Save-a-Lot locations increase distribution for Supervalu store brands.
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February 28, 2012
Online Advertising Levels the Playing Field for Private Label
PLMA report shows online marketing gives retailers an edge over nationally advertised brands, and advises acting fast.
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February 27, 2012
Live Coverage from the Innovation & Marketing Summit This Week
Live blog coverage from the Store Brands Decisions Innovation & Marketing Summit will begin Wednesday from the “Sustainability for Store Brands Packaging” seminar and continue through Friday afternoon.
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February 21, 2012
Safeway Searches For Next Private Chef
The grocer’s "Search for Our Next Chef" competition winner will create Open Nature Skillet Meal.
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February 21, 2012
Grocers Get Healthy With Store Brands
Wegman’s is working to make its store brands healthier while Morrisons launches a new vegetarian private label selection.
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February 21, 2012
Walgreens and Smart & Final Promote Store Brands With Sweepstakes
Walgreens contest rewards private label purchase of its health and wellness line, while Smart & Final’s Italian line sweepstakes offers a Las Vegas trip.
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February 21, 2012
Winn Dixie's New Format Showcases Fresh Prepared Foods and Organic Store Brands
Two new stores in Central Florida feature expanded fresh offerings and focus on Kosher foods.
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February 21, 2012
Topco Names Randall Skoda President
Interim president takes the top leadership spot permanently.
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February 21, 2012
PLMA Live!: Value-Added Store Brands Are Paying Off
Store brands dollars are up and units are steady, indicating value-added products are starting to pay off. PLMA Live! reports on retail trends and consumer moods with special guest James Russo, vice president global insights at Nielsen.
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February 14, 2012
Supervalu Transitions Store Brands to Essential Everyday Line
Independent retailers will consolidate private label lines into a single store brand as the Essential Everyday line expands.
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February 14, 2012
Safeway Unveils New Sustainable Sourcing Practice for Store Brands Tuna
The California grocer gets greener with a new sourcing policy and more social with a new Facebook store brands review program.
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February 14, 2012
Waitrose Launches New Design and Extends it Love Life Store Brands Line
Retailer’s Love Life store brand gets a nutritional facelift and readies to open six new Little Waitrose convenience stores.
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February 14, 2012
Target Bids Adieu to Michael Graves
The final collection of a long-running partnership hits stores in March as the retailer says goodbye to its first designer exclusive.
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February 14, 2012
Report: Second-Tier Store Brands Poised For Growth
Continued private label growth among 12 trends to watch in 2012, according to a new Willard Bishop report.
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February 13, 2012
Social Media and Digital Marketing Take Center Stage at the Summit
Facebook and Google executives to outline key digital marketing strategies for store brands success, and how social media can enhance not only loyalty but basket size as well.
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February 7, 2012
Walmart Unveils Great-For-You Icon
The new icon will appear on hundreds of private label food items, building on the retailer’s healthy food initiative launched a year ago.
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February 7, 2012
Hannaford Introduces Two New Store Brands Lines
The grocer introduces the industry’s first Greek frozen yogurt and healthier kids frozen meals.
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February 7, 2012
Target Elevates Store Brands to Front Page Status
Up & Up and Archer Farms are in the spotlight even as the retailer decreases the number of ad pages in its circulars.
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February 7, 2012
Office Depot Sustainability Report Outlines Store Brands Compliance
The office supply chain applies sustainability standards to store brands, and expands the program in China.
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February 7, 2012
Research: Mom's Loyal to Store Brands but Pressured to Buy Up
New study reveals moms are more susceptible to advertising and pressured to bypass store brands when it comes to products for their babies.
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February 7, 2012
Nielsen: Private Label Outlook is Sunny
Store brands are now mainstream, but challenges remain such as being overdeveloped in commodity-driven categories.
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Most Read
Nielsen and NPD Offer Opposing Views About Private Label Prospects
Kroger Relaunches Its Private Selection Brand
Walmart Canada Debuts BBQ Collection
Guest Columns
Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings
Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.
Source: Tetra Pak Inc.
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
See All Guest Columns »Free Newsletter
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