Walgreens and Smart & Final Promote Store Brands With Sweepstakes

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

February 21, 2012

Walgreens is playing games with its health and wellness store brands as a new sweepstakes promotes private label products.

Through February 25, shoppers who spend $20 in a single transaction on eligible Walgreens brand health and wellness products get a chance to win one of four $10,000 grand prizes and the hundreds of instant win awards given daily. Instant Win prizes include Walgreens gift cards in $5, $10 and $15 increments.

The Deerfield, Ill. based drug chain has been aggressively expanding and promoting its private label offerings. In the past year, it consolidated the Deerfield brand under the Nice! label and expanded the Good & Delish brand – acquired along with the Duane Reade chain in 2010 – across the entire Walgreens store base.

Meanwhile, Smart & Final launched a social media promotion and sweepstakes to increase awareness of it’s La Romanella Italians-style store brand. Winners will receive a grand prize trip for two to an Italian-inspired resort in Las Vegas.

The sweepstakes, which also includes a recipe contest, ends March 6. The grand prize includes roundtrip air for two, two nights accommodations, meals and assorted entertainment. Other prizes include eight $50 SmartCash Cards .

Commerce, Calif.-based Smart & Final, operator of 250 warehouse-style stores on the West Coast and northern Mexico, is supporting the sweepstakes thorough a dedicated La Romanella web page and its company Facebook page.

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases