OfficeMax Goes Back to School With Store Brands
July 17, 2012
Back-to-school season is in full swing and at OfficeMax that means new store brands and exclusive licensed products.
The office supply chain launched its back-to-school lineup filled with popular pop cultural characters and on-trend designs.
“This year’s back-to-school supplies were designed and selected for today’s style-centric student with trendy, affordable supplies that are a win-win for children and parents alike,” said Michael Lewis, executive vice president and president of retail at OfficeMax. OfficeMax is featuring products with designs and embellishments, including Marvel and DC Comics characters, binders with holograph patterns, rhinestone pens and animal print erasers.
OfficeMax’s key must-have school supplies for students this fall include:
- Angry Birds – One of the hottest video games comes to life as exploding birds, green pigs in armor and other characters and scenes from the game are found on the covers of folders, pencil pouches, binders and book covers.
- Superheroes –Avengers, Spiderman and Batman rules the summer box office and now adorn binders, notebooks, jump drives and portfolios.
- Glitz & Glam – Gem-encrusted, glitter and jewel-tone holographic supplies.
- Animal prints – Zebra, leopard and rainbow animal prints liven up binders, notebooks, erasers and mouse pads.
OfficeMax is offering 25 cent, 50 cent and $1 value deals on a variety of back-to-school supplies including markers, composition books, glue, scissors and more. Television ads will promote key nationwide value offers each week during the peak back-to-school shopping season.
« View All Articles
Store brands can play a great role in helping the underemployed weather their financial storm, offering quality and value products that help stretch scarce dollars.
Source: GROUP360 Worldwide
Management often faces a dilemma about what type of leader to select – the internal retail rising star or the proven CPG executive from outside the company. Find out how both can work.
By continuing to innovate within the context of the owned retail theater, store brands are positioned to move from a supporting role into the spotlight as lead brands.
Source: GROUP360 WorldwideSee All Guest Columns »
In Our Spotlight