H-E-B Baby Store Brand Tours Texas in New Promotion
April 23, 2013
San Antonio-based H-E-B is rolling out a bus tour to help promote its store brand H-E-B Baby and healthy families.
H-E-B Baby, Pampers and Interactions product demonstration and event marketing company, have teamed up to launch a 60-stop H-E-B Baby “Little Texans Tour.” The tour is designed to promote healthy families and raise awareness of the wide variety of high-quality infant and baby products offered at H-E-B stores.
The mobile tour will feature an H-E-B Baby and Pampers-branded bus traveling to select H-E-B retail locations throughout San Antonio, Laredo, Corpus Christi and the Rio Grande Valley over a 12-week period beginning this month. At each stop, shoppers will receive coupons, interact with product demonstrators and take home samples from sponsors including H-E-B Baby, Pampers, Plum Organics and Johnson & Johnson. Each stop will also feature special activities for children, child ID kit services and guest speakers at select stores.
“H-E-B has always been committed to supporting children and families, and providing the highest quality infant and toddler products at an extraordinary value,” said Barry Craft, business development manager, infant and baby for H-E-B. “This Little Texans Tour is just one more way we’re reaching out to parents in our community and helping them make sure their little ones are getting off to the best start possible.”
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