Store Brands Decisions Privacy Policy

Your privacy is vital to us at Store Brands Decisions. We appreciate the importance of protecting the privacy of all information provided as you use our web site, and receive our e-mail newsletters. Because of this, we have provided this detailed policy statement about privacy and information dissemination practices related to Store Brands Decisions. Of course, visitors to our site may enjoy many of our features and activities without providing any personal information.

Information Collection and Use
Store Brands Decisions collects information from our web site's users and newsletter subscribers. The following section describes the type of information collected and how we use it to provide services to our customers.

Registration and Ordering
When you register for one of our products (contact requests, enewsletter subscriptions, etc.), our forms may ask for contact information (such as name, e-mail address, mailing address, and phone number) or demographic information (such as job title, purchasing duties, company information, etc). This information is used to send news about our products and services. If emails or mailings are sent to you, in all instances you will have the opportunity to "opt out" of receiving the mailings.

For our services that require payment (such as events and special reports), we also collect credit card information (such as account name, number, and expiration date), which is used for billing purposes only, and is not disclosed in any form whatsoever to any outside party. Additionally, information collected for directories is used to create event directories and is not shared with any outside parties.

E-mail Newsletters
If you wish to subscribe to our e-mail newsletter, we ask for contact information. We use this information in the same manner as we use contact information in the registration and ordering process described above. Recipients of our newsletters can unsubscribe using the instructions listed at the end of the e-mail newsletter.

Cookies
Store Brands Decisions web site offers so-called "cookies" which store small amounts of data on your computer about your visit to our site. Cookies assist us in tracking which of our features you like best. When you re-visit our site, cookies can enable us to customize our content according to your preferences. Cookies tell us nothing about you personally unless you specifically give us additional information. Our site is viewable even if you disable the cookie function within your web browser.

Additionally, some of our business affiliates use cookies on our site in ads or promotions. However, we have no access or control over these business affiliates' cookies and we urge you to read their respective privacy policies for information on how they use cookies.

With Whom Your Information is Shared
We do not share your information with other parties unless you have granted permission to do so.

Links
Our web site contain links to other sites. Store Brands Decisions is not responsible for the privacy practices or content of these other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each web site to which we may link that may collect personally identifiable information.

Notification of Changes
If we change our privacy policy, we will post those changes on this page so you are aware of what information we collect, how we use it, and under which circumstances, if any, we disclose it.

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Store Brands Research

IRI: Baby Boomers to Yield $50 Billion Growth for Private Label and Healthy Lines

The latest IRI research, "Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth," reveals that store brand spending increases with age. The study examines baby boomer lifestyle changes and identifies top-indexing food and non-food categories, recession-driven shopping patterns and key opportunities for private label and health and wellness products. "Many retailer strategies today assume that boomers are a homogeneous group, and, as a result, their strategies are too general to be effective," said Thom Blischok, president of IRI Consulting & Innovation.

Source: IRI

Better-for-You Foods to Grow Significantly Over the Next Decade

In its new report, "A Look into The Future of Eating," The NPD Group forecasts that better-for-you foods -- such as organic and light or low-calorie foods and beverages -- will be among the fastest growing food trends over the next decade.

Source: The NPD Group

Private Label Trends - Update 2009

This special update to the Private Label Trends Worldwide report addresses the acceleration of private labels as the retailers respond to the current economic downturn.

Source: Research and Markets Ltd.

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