Items Tagged with "Andres Siefken"

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Resist the Temptation of Easy Money for Long-Term Store Brand Growth

Thought Leadership: Andres Siefken, Daymon Worldwide Consumer packaged goods companies are cutting back on innovation, reducing prices and throwing money at retailers and consumers with increased promotions and store coupons to compete more forcefully with store brands –– all strong ind Read More...

Author: Maureen Azzato
Tags: innovation, private label research, private label trends, store brand research, store brand trends, daymon, private label brokers, store brand brokers, andres siefken, business, store brand strategies, private label strategies, grocery, industry, markets, companies, food and beverage,

Consumer Insights are the Key to Store Brand Innovation

The store brands world must do a better job of understanding the consumer so it can deliver more products consumers want that will make their lives more convenient and easy, according to Andres Siefken of Daymon Worldwide, a store brands broker. When used correctly, private brands can be an importa Read More...

Author: Maureen Azzato
Tags: harris teeter, wegmans, private label marketing, private label innovation, private label research, store brand research, daymon, store brand marketing, private label consumer insights, store brands consumer insights, orste brand innovation, andres siefken, business, industry, markets, companies, food and beverage,