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Asda Relaunches Mid-Tier Private Label Line

...a real point of difference.”...rivate label line, which includes 3,500 products. Asda CEO Andy Clarke told MarketingWeek U.K.: &ldq...ice.”Approximately 200,000 consumers helped Asda taste test and benchmarking the products.&ldq Read More...

U.K Private Label Wines Score Well

...he Symington Family ($15, 375ml).He was also impressed with Asda, Morrisons and Sainsbury’s “consistently good” wines. However, he did identify some losers.“Having a strong upmarket own-label brand is a good way, too, of giving otherwise ordinary products a patina of quality, Read More...

Walmart's Asda Targets Global Store Brands Launch

...xpanded its line of frozen Dietary Specials brand.....” The U.K. grocer also is redesigning its Asda store brand line to bolster poor quality perc...ing to The Grocer (U.K.). The addition will give Asda 208 SKUs in the specialty line that is focuse Read More...

Global Price Roll Backs: H-E-B and Asda Follow Other Retailers With Price Cuts

...s, and across the Atlantic in the U.K. Wal-Mart's Asda subsidiary follows suit. This week H-E-B low... the past several months. Meanwhile in the U.K., Asda cut prices on 3,600 essential store brand and... London reported. However, the price cuts, which Asda said average 13 percent, are temporary and wi Read More...

Wal-Mart to Reduce Supply Chain Costs Systemwide

...asing expands on a European practice utilized by heavily by Asda, Wal-Mart's U.K. subsidiary. Initially, Wal-Mart is tackling produce, apparel and bed and bath supplies, and will expand the program to other categories including seafood, frozen food and dry packaged grocery. SBD Views:  This m Read More...

Sainsbury Claims Asda Copied Its Store Brand Slogan

...Sainsbury in the 1950s is being liberally used by Asda and is appearing in full-page newspaper adver...K., according to a report in The [London] Times. Asda is promoting its revamped premium store brand...s with the slogan, “Good food costs less at Asda. The only difference from the Sainsbury sloga Read More...

Store Brands Contain Less Sodium than National Brands

... Originals were compared to Tesco, Sainsburys and Asda store brands. Researchers found that nationa... contained more than three times more sodium than Asda's Smart Price brand of tomato ketchup....m than Asda's Smart Price brand of tomato ketchup. Read More...