Items Tagged with "Consumer Insights"

Filter Search Results

Walmart Appoints Head of New Global Consumer Insights Team

Cindy Davis was appointed executive vice president of global consumer insights for Walmart and will lead the newly created team to help both Walmart and Sam’s Club understand broad consumer trends, provide insight into customers’ needs across the world and create advanced analytical tool Read More...

Tags: consumer insights,

Store Brand Buying Behavior More Important Than What Consumers Say They Do

Study Proves Considerable Shifts in Brand Loyalty During the Recession

Nielsen Forecasts Long Growth Pattern in U.S. Store Brands

John J. Lewis Have store brands reached the tipping point? There is no clear cut yes or no answer because the consumer and retail landscape continues to dramatically shift and change, according to John J. Lewis of The Nielsen Co. While the "momentum of private brands is unalterab Read More...

Author: Maureen Azzato
Tags: economy, nielsen, consumer insights, research, john j. lewis, store brand market share, private label market share, consumer behavior, private label brand equity, in-store marketing, private label growth, private label trends, store brand trends, store brands equity, store brand growth, business, industry, markets, companies, food and beverage,