Items Tagged with "Consumer Packaged Goods"
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National Brands Prepare for War With Store Brands
National brands "have been put on notice" and are acknowledging the impact of store brands on their business as their sales volumes decline, while share of store brands are increasing, retired PepsiCo executive Carla Cooper told attendees at a recent conference.
"National brand sales are up, but [u
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Author: Maureen AzzatoTags: fmi,
private brands summit,
national brands,
cpg,
private label trends,
store brand trends,
pepsico,
private label pricing,
store brand pricing,
food marketing institute,
consumer packaged goods,
carla cooper,
kraft,
business,
industry,
markets,
companies,
food and beverage,
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Alice.com Could be the New Tool for National Brands to Fight Back Against Store Brands
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P&G Plans To Test Cheaper Version Of Tide Brand
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Tags: wal-mart,
kroger,
national brands,
proceter & gamble,
tide,
tide basic,
cpg,
consumer packaged goods,
business,
industry,
markets,
companies,
food and beverage,
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Former PepsiCo Executive Joins the Board of Daymon Worldwide
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Tags: cpg,
daymon,
pepsico,
private label brokers,
store brand brokers,
consumer packaged goods,
carla cooper,
business,
industry,
markets,
companies,
food and beverage,
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Store Brand Success Drives New CPG Growth Strategies
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Tags: cpg,
private label trends,
store brand trends,
pepsico,
consumer packaged goods,
kraft,
procter & gamble,
business,
industry,
markets,
companies,
food and beverage,
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CPGs Hope New Products Will Jump Start Sales
Consumer packaged goods companies are focusing on product innovation and new products, hoping additional variety and price points will lure recession-weary customers to buy again.
At the Consumer Analyst Group of New York conference this past week many companies such as Procter & Gamble, ConAgr
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Tags: cpg,
private label trends,
store brand trends,
consumer packaged goods,
procter & gamble,
business,
conagra,
church & dwight,
clorox co.,
green works,
industry,
markets,
companies,
food and beverage,
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P&G to Build Brands with Packaging and Design Focus
CPG companies such as Procter & Gamble want to attract customers at the shelf and win sales over store brands and other competitors, and they plan to do it by strategically focusing on packaging and design.
Packaging and design is now a core function in brand building directed by Global Brand-B
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Tags: cpg,
consumer packaged goods,
procter & gamble,
business,
p&g,
private label packaging and design,
store brand packaging and design,
febreze,
industry,
markets,
companies,
food and beverage,
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Nielsen: Secret to Successful New Product Innovation is to Keep the Boss Out
A new study reveals why the best CPG companies realized more than six times the new product revenue compared to the rest, insights that can help retailers develop more successful store brands.
Although billions of dollars are spent developing and launching new consumer packaged goods (CPG) products
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Tags: nielsen,
cpg,
private label research,
store brand research,
consumer packaged goods,
business,
industry,
markets,
companies,
food and beverage,
store brand new products,
private label new products,
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CPGs Should Focus on Innovation and Emerging Markets
Consumer packaged goods companies must employ different tactics than those used during the recession and focus on innovation to grow in the future, according to a report from the Grocery Manufacturers Association and PricewaterhouseCoopers.
Innovation is what it will take to encourage household spe
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Tags: cpg,
consumer packaged goods,
business,
gma,
industry,
markets,
companies,
food and beverage,
grocery manufacturers association,
pricewaterhousecoopers,
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