Items Tagged with "General Mills"

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To Combat Store Brands CPGs Fire Up Marketing Spends

CPG companies plan to boost investments in advertising, in-store promotions, shelf signage, coupons and packaging to more forcefully compete with store brands, according to an Advertising Age report. At the Consumer Analyst Group of New York conference this past week, consumer packaged goods compan Read More...

Tags: proceter & gamble, , cpg, general mills, store brand trends, kellogg, kraft, business, private lable trends, consumer packaged gods, industry, markets, companies, food and beverage,

Safeway Hopes to Raise $2.5 million for Breast Cancer Research

As part of Breast Cancer Awareness Month, Safeway’s company-wide campaign will donate $5 to local and national breast cancer charities for every $30 in eligible store-brand and national-brand shopper purchases. As part of a secondary campaign, shoppers who buy $30 in participating frozen or d Read More...

Tags: general mills, private label marketing, private label promotions, pepsico, store brand promotions, store brand marketing, kraft, procter & gamble, business, safway, sargento, birds eye, unilever, grocery, industry, markets, companies, food and beverage,