Items Tagged with "Gfk Custom Research North America"

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Managing the Growth of Store Brands

Most retailers want to increase share of wallet, customer loyalty, and sales and profits of their store brands. But how can they get inside consumers' head? How do they know when products please or displease them? Brand new research tools through Gfk Custom Research North America and its partner Em Read More...

Author: Maureen Azzato
Tags: wal-mart, kroger, supervalu, innovation, store brand packaging, private label packaging, private label innovation, store brands innovation, gfk custom research north america, business, ahold, walmart, retail optimization inc., emsense, logix3, store brand shelf optimization, private label shelf optimization, rite aid, sysco, grocery, drug, mass, industry, markets, companies, food and beverage,

Wal-Mart Uses Social Media to Build Consumer Panel for Great Value Brand

With a keen understanding that consumer insights will help it sharpen its store brand offer and win consumer loyalty, Wal-Mart is developing a Great Value Round Table of shoppers. Wal-Mart created a dedicated web site for its Round Table to recruit Great Value shoppers who will be rewarded with the Read More...

Author: Maureen Azzato
Tags: wal-mart, great value, private label marketing, private label research, store brands research, gfk custom research north america, business, walmart, great value consumer panle, great value round table, store brands marketing, grocery, mass, industry, markets, companies, food and beverage,

Store Brands Drive Differentiation and Profit

Gone are the days when one store satisfied all family and household needs. Today, shoppers are less loyal to the stores they shop in and many shop in several different formats to satisfy their varied and fickle needs. Grocery retailers understand this trend full well. Read More...

Author: Maureen Azzato
Tags: fmi, private label manufacturers association, private label food, store brand food, plma, private label research, private label trends, store brand research, store brand trends, private label pricing, store brand pricing, food marketing institute, gfk custom research north america, business, industry, markets, companies, food and beverage,