Items Tagged with "Lisa Rider"
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Nielsen: Look to Europe for the Future of U.S. Store BrandsLisa Rider To understand the future potential of U.S. store brands, retailers and suppliers should “look no further than Europe,” according to an article written by Lisa Rider, vice president, product leadership for Nielsen. In Europe, store brands enjoy a 40 percent Read More... |
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Nielsen: The Next Store Brand Frontier is Product and Packaging InnovationThe next frontier for store brands is products and packaging innovation, especially focused on categories that national brand manufacturers spend the least amount of time and effort marketing against, according to Lisa Rider, V.P. Retail Marketing U.S. for The Nielsen Company Store brands clearly b Read More...
Author: Maureen Azzato
Tags: private label manufacturers association, nielsen, food 4 less, innovation, aldi, store brand packaging, private label packaging, private label innovation, fresh & easy, store brand innovation, business, lisa rider, private label asortment, store brand assortment, save a lot, food basics, industry, markets, companies, food and beverage, |
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