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Walmart Prepares for Healthy Seal Rollout

Walmart stores is on track to roll out its “healthy seal” on store brands in the coming year, making good on its promise to provide and identify healthy food options at its stores.In January Walmart announced it would reformulate key product categories of its Great Value store brand and Read More...

Target Promises To Sell Only Sustainable Seafood

Target announced it would sell only sustainable and traceable seafood in its stores by 2015, working with suppliers and transitioning store brands to meet the new goals as well.The initiative will be achieved through a partnership with FishWise to work with industry and vendor partners. It will appl Read More...

Walmart: Asda Store Brands on Top, Marketside Stores Shutter

In the U.S., Walmart is shuttering its Marketside concept but plans to continue utilizing the  brand elsewhere in the chain, while in the U.K. the retailer revealed Asda’s now has the fastest growing store brand.Marketside, Walmart’s four-store test of a convenience concept, is bein Read More...

Missoni Madness and Michael Francis: Target Wins and Loses

Missoni for Target was such a success for the retailer that stores sold out at warp speed. But just as quickly, its chief marketing officer departed for competitor J.C. Penney.Michael FrancisAfter more than a decade with Target, Michael Francis abruptly left the discount retailer to assume the role Read More...

Target Enlists Sobeys Support in Canada

As Target gets closer to opening stores in Canada, it's teaming up with Sobeys to supply locations with private label and national brand groceries and food.Nova Scotia-based Sobeys operates a coast-to-coast network of 23 food distribution centers and will supply Target's Canadian stores with select Read More...

Study: Regional Grocers Can Compete With Walmart

...Massachusetts....ding to a new study by Kantar Retail. Cambridge, Mass.-based Kantar Retail compared a Walmart Super...nce 1917, operates 65 stores in New Hampshire and Massachusetts. Read More...

Walmart's Plan to Restore Sales Momentum and Supplier Relations Unveiled

Under the leadership of new CEO Bill Simon, it appears Walmart’s U.S. division is going back to the future, so to speak, with an aggressive plan to boost sales and repair strained supplier relations. Bill Simon This new plan was reportedly discussed and fleshed out by senio Read More...

Walmart Shakes Up Its Leadership Team

Walmart’s leadership shake up right before the July 4 weekend was topped off with the resignation of John Fleming, chief merchandising officer and principle architect of the company’s remerchandising and SKU rationalization programs. Bill Simon In a memo to employees, Read More...

Walmart's and Great Kitchens' BBQ Pizzas Recalled

Great Kitchens Inc., a private label manufacturer and maker of Walmart’s Marketside pizzas, issued a recall for nearly 110,000 pounds of BBQ chicken pizza product sold mostly at Walmart stores. The affected products were produced by the Romeoville, Ill.-based company on June 15 and 16. Great Read More...

Walmart Exports Its Private Label Wine to Japan

Seiyu, Walmart’s Japanese banner, is now selling two store brand wines imported from Walmart’s Oak Leaf Vineyards in California. Offering red and white wine varieties at its 369 stores nationwide, Seiyu’s store brand wine – priced at $4.19 per bottle – is said to be th Read More...

Walmart CFO: Stores Replace 400 Grocery Items Previously Cut

Backpedaling on a previous initiative to rationalize SKUs, Walmart is replacing between 300 and 400 grocery items it decided in February to cut, according to Thomas W. Schoewe, executive vice president and CFO. At a New York meeting with investors the CFO indicated additional SKUs outside of the gr Read More...

Walmart and Carrefour Expand Store Brand Lines Internationally

Walmart Brazil launched Bom Preço, a new private label line that features 150 food and household cleaning product. Available in Walmart, BIG, Mercadorama, National and Bompreço chains, many of the products feature sustainable packaging. This new line unifies store brand products sold Read More...

Walmart's Asda Targets Global Store Brands Launch

Asda is seeking to develop international store brands to be sold in Walmart stores around the world. The U.K. grocer is looking to develop five or six international store brands that would be sold globally through Walmart owned chains, global chief marketing officer Rick Bendel told Marketing Week. Read More...

What Went Wrong With Walmart's Great Value Strategy?

What’s behind Walmart’s first drop in customer traffic and revenue in its history? According to author and journalist Darlene Quinn, it’s because the world’s largest retailer got greedy and took its eye off the customer. “Wal-Mart's hiccup occurred when the retailer, i Read More...

Walmart Takes Over Supplier Deliveries

... a director at consulting firm Kantar Retail of Cambridge, Mass., who has spoken with vendors about the move. “It is an effort to ultimately reduce costs of goods sold, which will ultimately increase their gross margins. They believe they can ship and transport product more efficiently than t Read More...

OfficeMax Pursues Channel Expansion

...ith its external merchandising program, OfficeMax is eyeing mass merchandisers, drug stores, club stores and convenience stores. “Our hope and goal is that we can provide tailored assortment and solutions for all of our potential partners,” said Ryan Vero, executive vice president and c Read More...

Meijer Stores to Carry Reed's and Virgil's Beverages

Meijer Inc. has agreed to sell Reed’s all natural sodas in all of its 119 supercenter stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. The Grand Rapids, Mich.-based discounter has agreed to carry select varieties of Reed’s and Virgil’s beverages direct through its Read More...

Aggressive Competition Forces Walmart to Test Even Smaller Formats

Walmart finds itself in an unusual position –– it is losing core bargain-hunting customers to smaller format stores such as Aldi and Save A Lot, which primarily sell low-priced store brands in boxes averaging 10,000 to 15,000 square feet. Although analysts are uncertain how much of Walm Read More...

Target Privatizes Its Credit Cards

The country’s second-largest discount chain no longer is issuing co-branded Visa credit cards, and is instead offering new qualified credit-card applicants its private-label Target credit card accepted only at Target stores and Target.com. The company said this move is designed to generate gr Read More...

Walmart Reduces Food and Staple Prices

Attempting to reverse a slow down in U.S. sales in recent months, Walmart cut prices on approximately 10,000 items, primarily food and staple products, “to reinforce its reputation as a discount leader,” according to a Wall Street Journal report. Walmart declined to reveal the depth of Read More...

Carrefour and Tetra Pak Use First FSC-Certified Beverage Cartons

Tetra Pak will supply more than 100 million Forest Stewardship Council labeled milk and fruit juice carton packages to Carrefour stores across France this year. The supply agreement is seen as an important milestone in Tetra Pak’s global FSC deployment. In France, the company has set a goal o Read More...

Target Launches a New Home and Personal Care Line

Target debuted the Caldrea Essential Collection, a new exclusive assortment of home and personal care items featuring three scent selections—Citron Ginger, Olive Oil and Herbs of Provence. The collection –– which includes hand soap, lotion, dish soap, all purpose cleaner and kitch Read More...

Target to Debut Shaun White Shoes

Target announced plans to roll out Shaun White Shoes, an exclusive collection featuring skate-inspired shoes for boys and young men, which will debut nationwide in all 1,740 Target stores and on the retailer’s web site early next fall. The collection will be designed by Shaun White in collabo Read More...

Walmart Introduces New Home Decor Line

Walmart launched its new housewares and home decor store brand, called Hometrends, which includes bedding, bath, dining, furniture and home decorating accessories. Available in most stores and online, Hometrends products are available in a variety of colors and contemporary patterns a well as natur Read More...

Part 2 of 2: Kroger and Loblaw Roll Out Retail-Ready Packaging for Store Brands

Exclusive to Store Brands Decisions Editor's Note: This is the second part of a two-part report on retail-ready packaging for store brands. Part 1  last week discussed the roots of the emerging trend as well as manufacturer concerns about the resulting increase in product packaging costs. This Read More...

OfficeMax To Sell its Store Brands at Safeway and Food Lion

With the objective of growing sales by mid-single digits over the next several years, OfficeMax said it plans to sell its store brand office supplies in other retail outlets including grocery stores, drug stores and mass merchandisers. The third-largest seller of office supplies also plans to offer Read More...

Kroger and Loblaw Roll Out Retail-Ready Packaging for Store Brands (Part 1 of 2)

Exclusive to Store Brands Decisions Editor's Note: This is a two-part report on retail-ready packaging for store brands, which traditional grocers such as Kroger and Loblaw are embracing to streamline operations. Part 1 discusses the roots of the emerging trend as well as manufacturer concerns abou Read More...

Shearer's Buys Wal-Mart's Salty Snack Supplier

Shearer’s Foods Inc. has agreed to buy Snack Alliance Inc., the maker of store-brand potato chips for Wal-Mart Stores Inc., but term of the deal were not disclosed. Shearer’s –– an Ohio distributor of private label snacks that is majority owned by New York City private equit Read More...

PLMA Announces ‘Salute to Excellence Awards'

The Private Label Manufacturers Association honored 23 food and beverage products and 11 home and health products in its 2009 Salute to Excellence Awards. Wegman's Chocolate More than 350 products across 34 categories were submitted for consideration and evaluated by a panel of Read More...

Carrefour Partners With Disney on Store Brand Food Line

In partnership with Walt Disney Company, Carrefour launched a new store brand food line for children with a strong commitment to nutrition that includes approximately 50 products Called Carrefour Kids, the line features Disney characters and includes cereal, pasta, stewed fruit, cream cheese, tarts Read More...

Wal-Mart Tests Private Label Spice Program

As market share of store brand spices have increased more than a point over the past year, Wal-Mart is testing replacing leading manufacturer brands with its store brands in test locations, according to the Wall Street Journal. Store brand spices have increased market share from13.5 percent in 2008 Read More...

Nutrition Claims on Store Brand Products Rise

...th of all products with natural and fat claims in food/drug/mass merchandise retailers,” Priovano wrote. Grocers have been quick to launch certified organic products with their own store brands, and natural food stores are focusing on items that deliver natural product benefits and full flavo Read More...

Wal-Mart Cuts Food Storage Bag Brands

...g sales were up 7.9 percent across food, drug and mass channels (including Wal-Mart) during the 52 w...lf space puts national brands on notice that even massive consumer ad budgets won’t save them ...sh;– John Failla for Store Brands Decisions. Read More...

Wal-Mart Melds Merchandising and Operations to Sharpen Customer Focus

Wal-Mart has created a new merchandising execution department, which will focus more strategically on brand strategy and more powerfully align merchandising and operations. The new organization will be led by Andy Barron, senior vice president of store merchandising execution, will design merchandi Read More...

Wal-Mart Creates Global Merchandising Centers to Streamline Sourcing

Wal-Mart Stores Inc. unveiled a new global sourcing strategy –– which includes the creation of Global Merchandising Centers –– that will leverage its global scale to reduce costs of goods, accelerate speed to market and improve the quality of products. The plan also calls fo Read More...

Packaging & Design: Elevating the Store Brands Game

Editor's Note: This is the first of a two-part report on the Store Brands Decisions Packaging and Design Roundtable held at the PLMA Show. Roundtable participants included Doug Palmer, A&P; Michael Kitz, OfficeMax, Wendy Sallak, Topco; Andy Johnson, united; Rob Wallace, Wallace Church; Maria Dub Read More...

Target Unveils Two Store Brand Initiatives in Kitchenware and Home Garden

This week Target launches Giada De Laurentiis branded kitchenware and foods, an exclusive line of affordable cookware products and specialty foods for the budget conscious home cook. Designed for everyday cooking, the new assortment by Giada -- an award-winning chef and Food Network personality -- Read More...

Wal-Mart to Reduce Supply Chain Costs Systemwide

One of Wal-Mart's major strategic initiatives this year is to drive billions of dollars in costs from its supply chain by leveraging the global power of all its divisions and retail brands. The plan calls for combining store purchasing across brands and national boarders, which will increase the pr Read More...

Sainsbury Claims Asda Copied Its Store Brand Slogan

It appears that a store brand tagline coined by Sainsbury in the 1950s is being liberally used by Asda and is appearing in full-page newspaper advertisements in the U.K., according to a report in The [London] Times. Asda is promoting its revamped premium store brands with the slogan, “Good fo Read More...

Target Plans to Add 100 More Up & Up Products in 2010

arget’s Up & Up brand has increased both penetration and sales this past year, 100 new items will be added to the line in 2010, Kathryn Tesija, executive vice president of marketing, told financial analysts. “The rollout of Up and Up, which represents the rebranding of our core comm Read More...

Store Brands Gain Share in Significant Categories

... percent for the 52 weeks ended Oct. 3 in grocery, drug and mass merchandiser channels, including Wal-Mart. During the same period, Nielsen data shows that overall store brand unit sales increased 5.3 percent, while national brand unit share dropped 2.3 percent. In a Brand Week report, Lynn Dornbl Read More...

Wal-Mart Installs New Store Brand Packaging Design Software

In order to improve efficiency of its store brand packaging design and printing processes, Wal-Mart has installed Sun Brand Technologies’ Odin brand management software across its fresh produce, grocery and health and beauty lines, according to a Planet Retail report. The retailer is using th Read More...

Wal-Mart Recycles Corrugate into Store Brand Pizza Boxes

Wal-Mart is reducing its carbon footprint by recycling the cardboard waste collected in its stores and converting it into boxes for its store brand take-and-bake pizza programs. “We’ve totally and literally closed the loop using a retailer’s own boxes to go through a paper mill an Read More...

Meijer Launches Specialty Store Brand Foods

The new Meijer Gold debuts this month and offers a collection of original recipe items that are either made by a local company within the Meijer operating region or by a family-owned business. The line also features interesting foods endemic to a particular place or country. With diverse delicacies Read More...

Wal-Mart Offers Suppliers Financing Option

This month Wal-Mart told more than 1,000 suppliers they could get credit support and payment within 10 to 15 days for goods delivered instead of having to wait the usual 60 to 90 days. Select suppliers were notified about the new "Supplier Alliance Program," in a letter dated Nov. 2, according to t Read More...

Target Launches Better-for-You Archer Farms Brand Extension

Focused on helping families eat right at affordable prices, Target introduced Archer Farms Simply Balanced, a line extension off its premium Archer Farms line. The new food line is built around better-for-you nutrition that’s budget friendly and includes more than 70 products such as pasta, c Read More...

Walgreens and CVS Clean Up in Paper Towel Tests

It seems consumers no longer have to pay more for strong and absorbent paper towels, with several Walgreen’s and CVS retail brands leading the way, according to the latest issue of Consumer Reports Although Bounty Extra Soft ($4.15 per 100 sq. ft.) topped the ratings, store brands from Walgre Read More...

Holiday Price Wars Could Make Consumers Big Winners

Major retailers are poised for a no-holds-barred price war to win consumer loyalty and their shrinking disposable income earmarked for holiday shopping. Wal-Mart promises “hundreds of millions of dollars in price reductions” on everything from produce and groceries to toys and clothes. Read More...

7-Eleven Releases Its First World Wine Store Brand

In its first foray into global merchandising, 7-Eleven Inc. in the U.S. and Seven-Eleven Japan jointly introduced two proprietary wines – a Chardonnay and a Cabernet Sauvignon – under the Yosemite Road label. The California wines are produced by The Wine Group exclusively for 7-Eleven s Read More...

Wal-Mart Downsizes and Recasts its Marketside Web Site

A big switch from being a fairly deep web site about the assortment of prepared foods, produce, bakery, wines and cheeses offered at its chain of small format lifestyle food stores, Wal-Mart had altered the site to a basic landing page promoting its new Marketside store brand. The web site boasts: Read More...

Wal-Mart and Kroger Recall Select Store Brand Dairy Products

Morningstar Foods is recalling a number of dairy products -- including whipping cream and chocolate ice cream mix products used in grocery store brands -- because they might contain soy protein, which is not noted on the label or packaging. The recalled items include certain units of Wal-Mart&rsquo Read More...

Food Safety: A Store Brand Equity Investment

When it comes to breaches in food safety, the past 18 months have been this country’s worst on record. It started in the summer of 2008 with the Food & Drug Administration’s botched recall and destruction of $40 million of Florida tomatoes believed tainted with Salmonella Saintpaul. Read More...

Organic Watchdog Group Takes on Target Store Brands

Target' Corp. is being accused by U.S. organic farming group, The Cornucopia Institute, for alleged misleading consumers into thinking some conventional food items it sells are organic.The institute -- which filed complaints with the U.S. Department of Agriculture's organic program, and Wisconsin an Read More...

Wal-Mart Edges Out Fry's in Tucson Store Brand Pricing Survey

The Arizona Daily Star surveyed store-brand offerings at major grocery retailers in Tucson last week, and Wal-Mart's Great Value was the cheapest for the selected items studied, even when taking loyalty cars into consideration. K-VA-T's Food City took second place, when loyalty cards were removed fo Read More...

Managing the Growth of Store Brands

Most retailers want to increase share of wallet, customer loyalty, and sales and profits of their store brands. But how can they get inside consumers' head? How do they know when products please or displease them? Brand new research tools through Gfk Custom Research North America and its partner Em Read More...

Walmart Canada Unveils Revamped and Reformulated Great Value Brand

Walmart Canada this week introduced the revamped Great Value brand and product reformulations to the market, which were introduced in the U.S. last month. Promoting them as easier to find on store shelves, Walmart Canada's 313 stores are touting the improved taste, nutrition, and reduced packaging Read More...

Target Boldly Promotes Store Brands on its Circular Cover

... brands are advertised front and center. On October 11, the mass merchandiser devoted the entire cover of its weekly circular, plus half of its second page and a quarter of the third page, to promote Market Pantry and Archer Farms store brands, including juice, cookies, frozen entrees, milk, cereals Read More...

Walmart Reveals Third Front to Drive Store Brand Sales

As part of an exclusive licensing deal with Garanimals, Walmart launched a new Garanimals line of sturdy and reasonably priced play and learning toys. Featuring age appropriate toys for infants, toddlers and pre-school children, the toys boast many of the same animal characters from the kids appare Read More...

Wal-Mart Uses Social Media to Build Consumer Panel for Great Value Brand

With a keen understanding that consumer insights will help it sharpen its store brand offer and win consumer loyalty, Wal-Mart is developing a Great Value Round Table of shoppers. Wal-Mart created a dedicated web site for its Round Table to recruit Great Value shoppers who will be rewarded with the Read More...

Wal-Mart Exec Likens Great Value Brand to Coca-Cola, Tide and Cheerios

Wal-Mart is about 75 percent complete with its product reformulation and relaunch of its Great Value store brand, said Andrea Thomas, senior vice president of private label brands for the Bentonville, Ark.-based retail giant. Speaking at a Bentonville/Bella Vista Chamber of Commerce Champions prese Read More...