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Items Tagged with "National Brands"

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Nielsen on the Global Future of Store Brands

A Store Brands Decisions exclusive Brand leadership and the global growth in store brands was one of several topics that Nielsen Chairman & CEO David Calhoun covered during his recent presentation at the CIES World Food Business Summit in New York City. Calhoun opened the discussion by identif Read More...

National Brands Prepare for War With Store Brands

National brands "have been put on notice" and are acknowledging the impact of store brands on their business as their sales volumes decline, while share of store brands are increasing, retired PepsiCo executive Carla Cooper told attendees at a recent conference. "National brand sales are up, but [u Read More...

Wegman: Price and Quality Challenge National Brands, Creating Premium Store-Brand Opportunity

By their very nature, national brands are trying to meet the needs of the mass market -- the average customer. As a result, national brand quality has declined and suffered further from price pressures from store brands on one front and the likes of Wal-Mart on the other. This is the main dynamic a Read More...