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August Private Label Dollar Sales Up, CPG Down (Correction)

...diser stores, including Walmart, according to The Nielsen Company.And despite aggressive promotions ... and manufacturers, according recent and separate Nielsen retail prices reviews, which revealed that...r of items on promotion has gone up, according to Nielsen, especially among CPG who are using more p Read More...

Nielsen: Private Label Has Global Staying Power

... and perhaps even grow globally, according to The Nielsen Co.A 2010 global online survey conducted b...elsen Co.A 2010 global online survey conducted by Nielsen revealed that 60 percent of consumers acro...percent and 70 percent respectively, according to Nielsen. The lowest reported drift toward private Read More...

Nielsen: Don't Ignore Baby Boomers

...many marketers focus on the trendy youth segment, Nielsen Co. research indicates retailers and consu...at every opportunity to grow market share,” Nielsen said. “Boomers can represent tremend...dopt new products needs to be re-assessed,” Nielsen said. “Boomers are an affluent group Read More...

Nielsen: Secret to Successful New Product Innovation is to Keep the Boss Out

...ing to a first-of-its-kind study conducted by The Nielsen Company. In fact, companies with less sen...heavy senior management involvement, according to Nielsen’s research of the innovation process...at employ best innovation practices identified by Nielsen derive on average 650 percent more revenue Read More...

Nielsen: Retailers Should Tread Cautiously When Cutting SKUs

...roducts....report a noticeable reduction in product variety, Nielsen announced at its Consumer 360 Conference w...arget reductions as high as 10 percent, according Nielsen. “Reduced assortments are definit Read More...

May Store Brand Dollar and Unit Sales Decline

...and unit sales declined 1.5 percent, according to Nielsen data. Dollar sales of prepackaged, UPC-co... Tom Pirovano, director of industry insights for Nielsen Co., described the April unit share declin...rom there, according to a Supermarket News report. Read More...

Gluten-Free Store Brand Products on the Rise

...ree, totaling $279 million in sales, according to Nielsen data reported in Drug Store News. The glu...ching sales of $2.6 billion by 2012, according to Nielsen data. In 2008, gluten-free product sales i...oduct sales increased 20 percent to $1.75 billion. Read More...

Nielsen Predicts Continued Store Brands Share Gains

...points and in 48 of 117 categories tracked by The Nielsen Co. store brands captured a 20 unit share ...vice president, consumer and shopper insights for Nielsen, during an exclusive interview with Store ...he fastest growing customer segment, according to Nielsen data. While the heaviest buyers of store b Read More...

PLMA Live: How Retailers Can Build Their Brands

Retail expert Todd Hale, senior vice president for The Nielsen Co. reveals which retailers are poised for the most store brand growth, whether retailer SKU rationalization will be successful and if the price gap between store brands and CPG brands are becoming too big. VIEW VIDEO Read More...

Store Brands' Dollar Sales Rise, Unit Volume Declines

Store brand dollar sales rose for the third consecutive month of the year, but unit volume declined slightly, according to Nielsen data reported by Media Buyer Planner. During the four-week period ended March 20, 2010, store brand dollar sales rose 2.1 percent on an annual basis, while unit sales d Read More...

Store Brands Market Share Gains Level, But Likely to Hold

...ndash; and more than 2 points since late 2007, according to Nielsen data analysis from Sanford C. Bernstein & Co. Store brand incursion has been particularly successful in the household and personal care categories have been, which have grown faster than food. Store brand market share, however, Read More...

Store Brands Tally Historic Market Share Gains

...or U.S. retail channels in 2009, according to The Nielsen Company. With 2009 gains, store brands no...2009 compared to the prior 52 weeks, according to Nielsen data. In supermarkets alone, where market...also set a new record at 18 percent, according to Nielsen data prepared for the Private Label Manufa Read More...

Nielsen: Look to Europe for the Future of U.S. Store Brands

...isa Rider, vice president, product leadership for Nielsen. In Europe, store brands enjoy a 40 perce...only comprising 10 percent of store, according to Nielsen data. Meanwhile, economy national brands m...market and apply key learnings in the U.S. market. Read More...

Nielsen: Store Brand Wine Growth Outpaces National Brands

... a small piece of retail wine and spirits volume, Nielsen data shows its growth considerably outpace... convenience and liquor store sales, according to Nielsen data shared during a webinar about off- an...nd don't actually bear a retailer's name," one of Nielsen’s Vice Presidents/Group Client Direc Read More...

Nielsen: Store Brands Price Gap Leaves Dollars on the Table

...ble suppliers and hold them to high standards. ...ce president of consumer and shopper insights for Nielsen. Within food, drug and mass-merchandisers... drug and mass-merchandisers (including Walmart), Nielsen reports that the price gap between store b Read More...

Convenience Stores Uncork the Potential of Store Brand Wine

...ed to the store brands, according to the report. Nielsen data reveals that store brand wine account...d 5.3 percent to reach $497 million, according to Nielsen data. Looking at unit growth, store brand...ed" wine that increased 4.1 percent, according to Nielsen data. Read More...

Store Brands Gain Share in Significant Categories

...se, snacks, and candles and incense, according to Nielsen data. Private label baby food was the lea...els, including Wal-Mart. During the same period, Nielsen data shows that overall store brand unit s...rchasing store brands, according to Hartman Group. Read More...

Nielsen: The Next Store Brand Frontier is Product and Packaging Innovation

...to Lisa Rider, V.P. Retail Marketing U.S. for The Nielsen Company Store brands clearly benefit in c...rt from national brand manufacturer, according to Nielsen data. Share of private label sales grows d...label sales grows dramatically in categories that Nielsen classifies as “low- and medium-marke Read More...

Costco Leads in Social Media Discussions

Demonstrating the power of social media, Costco's Kirkland brand was the only store brand mentioned specifically in blogs, social networks such as Facebook, and micro-blogs like Twitter.Nielsen recently studied social media content to better understand consumer perception about private label, accord Read More...

Nielsen: Store Brand Candy Sales Not So Sweet This Halloween

...leading up to Halloween, according to a report in Nielsen Wire. Although during the year, store bra... leading up to Halloween. The trend, according to Nielsen, is the same for chocolate and non-chocola... president, consumer and shopper insights for The Nielsen Company. "What we see with Halloween candy Read More...

Walmart Canada Unveils Revamped and Reformulated Great Value Brand

...of-home expenses and opt to stay in for meals, according to Nielsen customer research commissioned by Walmart in June 2009. This trend applies to fast food as well, with 47 percent of respondents saying they now spend less on take-out meals. At the grocery store, Canadians are looking for ways to m Read More...

Nielsen: Less is More -- Are Store Brands Exempt?

...ail shelves by as much as 30 to 40 percent, three Nielsen experts ask if store brands should partici...es and their turn rates are more than two to one, Nielsen data shows. "While it's true that consumer...tea "where manufactures have eroded brand equity." Read More...

Nielsen: Private Label and Value Retailers Win Big in the Recession

...entation on U.S. retailing and buying trends, The Nielsen Co.'s Todd Hale, senior vice president of ...d dollar stores growing store count, according to Nielsen's mid-year 2009 figures. Retailers who sa...ructuring, strong marketing and new format trials. Read More...

Nielsen on the Global Future of Store Brands

A Store Brands Decisions exclusive Brand leadership and the global growth in store brands was one of several topics that Nielsen Chairman & CEO David Calhoun covered during his recent presentation at the CIES World Food Business Summit in New York City. Calhoun opened the discussion by identif Read More...

Nielsen Forecasts Long Growth Pattern in U.S. Store Brands

...ift and change, according to John J. Lewis of The Nielsen Co. While the "momentum of private brands... national brands," said Lewis, president and CEO, Nielsen Consumer, North America, for The Nielsen C...and CEO, Nielsen Consumer, North America, for The Nielsen Co. "I don't mean to diminish the trend of Read More...

Store Brands Decisions Launches to Serve the Information Needs of the Store Brands Market

... brands sales gains of $7.7 billion, according to Nielsen data compiled for the Private Label Manufa... for the Private Label Manufacturers Association. Nielsen reports that store brands sales for food, ...and drug stores topped $83.3 billion in 2008. As Nielsen's figures do not include store brands sale Read More...

FMI Kicks Off Private Brands Summit in New York

... Kelter of Goldman Sachs & Co. and John J. Lewis of The Nielsen Company. Stay tuned to the Store Brands Decisions web site for more indepth and continuing coverage of sessions at the Private Brands Summit. Read More...