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Procter & Gamble Responds with Exclusive Brands

To boost lost market share, Procter & Gamble is looking at expanding exclusive brands and flavors made specifically for and sold exclusively at select retailer partner stores. According to a report in Cincinnati Business Courier, the company recently launched a customized line of Pringles flavo Read More...

P&G Concludes Tide Basic Testing, But Future Plans Unclear

After testing the product in limited markets for nearly a year, Procter & Gamble said it is reviewing results to determine next steps for Tide Basic, a lower-cost version of Tide laundry detergent for budget-conscious shoppers. Priced 20 percent less than regular Tide, Tide Basic is one way P&a Read More...

P&G and Other CPGs Cut Prices to Combat Store Brands

Robert McDonald Procter & Gamble Co. is leading a price-cutting market share charge to win back customers who migrated to lower cost rivals and store brands during the recession. Simultaneously, the company is accelerating new product introductions and boosting advertising sp Read More...

P&G to Build Brands with Packaging and Design Focus

CPG companies such as Procter & Gamble want to attract customers at the shelf and win sales over store brands and other competitors, and they plan to do it by strategically focusing on packaging and design. Packaging and design is now a core function in brand building directed by Global Brand-B Read More...

P&G to Launch More Value-Tier Versions of Core Brands

Procter & Gamble Co. isn’t taking increased store brand market penetration lightly. In fact, it is launching a direct attack on store brands by creating more value-tier versions of its mega brands. Several months ago in the U.S., P&G rolled out Tide Basic and apparently is expanding t Read More...