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Nielsen: Private Label Outlook is Sunny

The recession could be considered a windfall for private label programs, stimulating consumer interest and building strong store brands particularly in commodity-driven categories.Store brands have achieved mainstream status among most consumers by narrowing the price and quality gaps that once dema Read More...

Family Dollar Expands Store Brands

Family Dollar plans to add new private label goods, expanding food and health and beauty care categories as shoppers’ appetite for store brands grows.“This quarter, we will add 300 new food items in all stores, including about 100 new private brand items,” said Howard Levine, execu Read More...

Delhaize Consolidates to Strengthen Food Lion Banner

Belgian-based Delhaize plans to strengthen its U.S. stores by closing underperforming units, rebranding some and eliminating the Bloom banner as it accelerates rollout of the Food Lion store brands strategy.Food Lion is focused on repositioning our business for future growth," said Cathy Green Burns Read More...

Private Label Squeezes Out Weaker Brands

Retail and consumer products are entering a new era of growth -- growth that will come at the expense of weaker brands -- as private label continues to gain ground with shoppers.As 2012 begins, consumers remain value focused and buying patterns largely unchanged from the height of the recession, acc Read More...

Research: Store Brands Will Be a Retail Bright Spot in 2012

There is strong growth projected for store brands this year, particularly in over-the-counter medications and value-priced products.As the economy continues to sputter, U.S. households continue to be pressured to make choices based on budgetary concerns, according to Auriemma Consulting Group’ Read More...

SymphonyIRI: Soaring PL Growth Threatens National Brands in Europe

Store brands are on the rise and gaining further traction in Europe where economically pressed shoppers are looking for deeper savings and stores amp up promotions.Shoppers are helping to strengthen store brands market share even in Europe, home of the most mature private label market in the world, Read More...

Costco Seeks Search Engine Optimization for Store Brands

Despite struggling to control costs in the face of inflation, Costco Wholesale finished its first fiscal quarter with higher sales and earnings, and a plan to rework its website to deliver better results from search engines that currently fail to recognize the store’s Kirkland brand.“We Read More...

Walgreens Revs Up Store Brands and Store Base

Walgreens store brand strategy is now focused on variety rather than value, as the chain looks to build businesses beyond its core pharmacy offerings.Wade MiquelonUntil recently, Walgreens’ private label offerings were simply value priced alternatives to national brands, but all that is changi Read More...

Kroger Sees Significant Store Brands Growth

The largest U.S. supermarket chain credits store brands for contributing to a 5 percent quarterly sales jump, with more to come by year-end.Rodney McMullen“In the third quarter, more customers chose our exclusive items, which grew Kroger's corporate brand share and sales more than national bra Read More...

Ahold Divulges Growth Strategy

Dutch retailer Royal Ahold has unveiled a six-point strategic growth plan that includes increasing store brands penetration to 40 percent in the United States.Ahold’s senior management presented an update of its strategy to analysts and investors at its European headquarters in Zaandam, the Ne Read More...

Supervalu Grows on Private Label

Supervalu posted a profit for its second quarter thanks to private label growth and marketing prowess, but sees a rocky economic road ahead.Craig HerkertThe supermarket chain managed to post a profit in spite of lower top line results, negative same-store sales and essentially flat unit sales. Manag Read More...

Safeway Private Label Grows Faster than National Brands

Safeway stores are growing profits and store brands, as private label growth triples that of national brands.“We continue to grow private label sales faster than national brands. Our private label sales are outpacing national brands by about three to one,” said Steve Burd, chairman, pres Read More...

Costco Private Label Market Share Under Expectation

Costco Wholesale reported lower than expected household penetration in private label products even as it raises membership fees.Store brands penetration hovers in the low 20 percentile range, said Richard Galanti, CFO, a far cry from a previously discussed goal of mid- to high-30s. Galanti addressed Read More...

Rite Aid's Private Label Share Rises

Rite Aid's turnaround continues as the chain sees top line growth for the first time in more than three years and increases private label market share by one percentage point, thanks to a more cohesive and expanded private label program."For the quarter, our private brand penetration increased to 17 Read More...

MAPCO Express Convenience Stores Expand Private Label

Brentwood, Tenn.-based Mapco Express has big plans for its private label program. With 220 SKUs, the chain intends to aggressively grow store brands in the future,Mapco, part of Delek U.S. Holdings Inc., reported that same-store sales of private label goods were 4.3 percent in the most recent fiscal Read More...

Kroger Credits Store Brands for Q2 Growth

Cincinnati-based Kroger's customers are spending less on groceries but giving a larger share of those dollars to store brands. The supermarket chain reported higher sales and earnings for the second quarter of this year, thanks to growth in private label."In the second quarter, corporate brands shar Read More...

Aldi Grows Store Base and Popularity

Limited assortment retailer Aldi plans to open 80 to 100 stores this year, however, the chain is looking to bring its brand of largely private label retailing to new types of formats and shoppers.Aldi Vice President Mike Jessen says the chain is looking to move away from owned freestanding stores an Read More...

Supervalu Exceeds Private Label and Earnings Expectations in Q1

Supervalu reported 19 percent store brands sales penetration in the first quarter of 2012, up 90 basis points year over year, and expects to increase penetration 1 percent annually for the next three years.Craig Herkert“We know that private brands are an important option for cost-conscious cus Read More...

Consumer Perceptions of Store Brands Still Strong, But National Brands Gain Ground

While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one-year trend analysis indicates that positive perceptions toward store brands may be eroding slightly, according to a study conducted by New York-based Ipsos Marketing, Consumer G Read More...

Nielsen: Strategies to Boost Store Brands Market Share

While store brands growth has flattened since the end of 2009 due to national brands accelerating promotions and marketing, there is room for U.S. store brands to grow in the future, according to Todd Hale, senior vice president, consumer and shopper insights for Nielsen.“Long-term growth will Read More...

Safeway's Q2 Margin and Market Share Slide Overshadow Store Brands Gains

Safeway’s near flat same-store-sales and decline in gross profit in the second quarter disappointed Wall Street, and overshadowed some of the grocer’s store brands accomplishment in the period.Despite the importance of its Open Nature store brands launch, the topic – or store brand Read More...

Asda's Private Label is Fastest Growing in the U.K.

Asda CFO Judith McKenna said U.K. consumers are in recession, and like their U.S. counterparts,  have less disposable income and a low sense of job security.Food retailers across the U.K. continue to see a rise in private label sales, she said, noting that Asda, Walmart’s U.K. division, i Read More...

Carrefour Seeks Dramatic PL Expansion

France’s Carrefour plans to increase its private label market share from its current 25 percent to 40 percent with the help of new product introductions this year and consumer marketing programs.In addition to a packaging redesign, the retailer plans to add more than 1,500 new products by the Read More...

Private Label Market Share Sets a New Record

Store brands capped a decade of powerful growth with sales increases across all three major retail channels in 2010, and pushing dollar market share to an all-time high in supermarkets, drug stores and total outlets, according to PLMA’s 2011 Private Label Yearbook.The PLMA Yearbook tracks priv Read More...

Rite Aid Rising PL Share Drives Aggressive Expansion

Rite Aid private label market share increased nearly one point in the fiscal first quarter of 2012 from 15.3 percent last year to 16.2 percent due to customers continuing to search for value, John Standley, the drug chain’s president and CEO told analysts during a recent earnings call.“W Read More...

Walmart PL Sales Rise, Overall Revenues Decline Again

Walmart reported its eighth consecutive quarterly sales decline for the U.S., as surging gasoline prices and high unemployment pushed consumers to discounted items and cheaper private label products.However, first quarter net income rose 10 percent as the world's largest retailer benefited from cost Read More...

Supervalu Private Label Rises Since Pulling Management In-House

The past 12 months at Supervalu have been marked by rightsizing and restructuring for future success, which included pulling private label management in-house a year ago, which is yielding positive results.Craig Herkert“We have brought management of private brands in-house and improved sales p Read More...

Walgreens Forecasts Huge Private Label Upside

Walgreens Co. retained its gross profit margins and grew gross profit dollars with the help of private label, which has huge upside potential, executives said during a recent call with analysts.The drug chain posted record sales and earnings for the second quarter and the first half of fiscal year 2 Read More...

Nielsen: Global Private Label Phenomenon is Here to Stay

Although the global economy is showing signs of improvement shoppers will retain their value mindset and continue to shop frugally, according to recent research from The Nielsen Co.In fact, “the private label phenomenon is here to stay,” according to a 2010 Nielsen global online survey o Read More...

Kroger Posts Impressive Q4, Though Private Label Share Declined Slightly

The fourth quarter was very good to Kroger Co., which reported increases in sales, market share and earnings, although store brands share declined slightly.Increased fourth quarter tonnage in the grocery department was driven primarily by national brands in the quarter, according to Rodney McMullen, Read More...

PLMA Live!: Dollar Stores Bet on Store Brands

Dollar stores are expanding swiftly and making important changes in their merchandise programs. Mary Rachide, divisional vice president of private brands at Family Dollar, tells how the 7,000-store chain plans to increase its store brands business and work with its supplier partners. VIEW VIDEO Read More...

Center Store Competition Heats Up

The center store represents about two-thirds of total consumer packaged goods sales and private label offerings are making national brands work harder for every SKU placed and sold, according to Symphony IRI.The research company’s current edition of Times & Trends, “Center Store: At Read More...

Aldi to Roll Out Larger Stores

Aldi’s newest stores are slightly larger than previous designs and the retailer is also including new features it has reportedly been testing this past yearThe new store size is larger by about 1,500 square feet, from 16,500 to 18,000 square feet. Predominantly a store brands retailer, Aldi&rs Read More...

Store Brands Bolster Target's Popularity

Approximately 20 percent of Target’s overall sales are derived from private label, with food product sales and the number of grocery SKUs on the rise."We've grown our own brand foods faster than our total food growth over the past five years, as we've continued to expand our product offerings Read More...

Research: Consumer Frugality Persists in the Post-Recession

The frugal habits adopted by U.S. consumers during the economic crisis of 2008-2009 have continued and even deepened in some cases, and may be here to stay, according to the latest annual survey of 2,000 consumers by global management consulting firm, Booz & Company.One example of deepening frug Read More...

TreeHouse Foods 3Q Profits Fall on Rising Sales

Private label manufacturer TreeHouse Foods Inc. reported third quarter earnings of $24.9 million, down $3.2 million or 11 percent, from the $28.1 million posted in the same quarter last year, while net sales rose 22.5 percent.This quarter’s earnings included higher levels of depreciation, amor Read More...

A&P Turnaround Plan Includes Some Private Label Expansion

Since the end of last quarter, The Great Atlantic & Pacific Tea Company Inc. (A&P) appointed an entirely new senior management team and focused on strengthening its operating and financial foundation.Enhancing the customer experience and value proposition are two other key elements of the pl Read More...

Dearth of CPG Innovation Helps Fuel Private Label Growth

While seemingly counter intuitive, consumers in the post recession are spending money on larger ticket item such as iPads and other technology tools and accessories, but cutting back on household staples and foods, at least national branded ones.Consumer have increasingly turned to private label pro Read More...

Spartan Stores Plans Private Label Expansion

Spartan Stores plans to introduce more than 200 new private label products under its new Fresh Selection brand before the end of the year.'We plan to further enhance our consumer value offering by introducing more than 200 new private brand products during the second half of the fiscal year with app Read More...

Save A Lot to Open New Distribution Center in Lexington, North Carolina

The company currently operates 17 stores in North Carolina, including one in Lexington, with plans to open an additional eight stores in the state this year, as well as six stores in South Carolina, Save A Lot sad in a statement.Hard discounter, Save A Lot, which predominantly sells private label fa Read More...

Private Label Dollar Sales Gains Buck Industry Downward Trend

A Store Brands Decisions’ ExclusivePrivate label is bucking the entire retail industry’s downward trend and giving national brands a run for their money, according to September figures.Although the entire food, mass and drug market is down again in both dollar and unit sales for the 4-we Read More...

Creating Strength for Retailer Brands

By Craig EspelienAs the U.S. consumer rebounds from the worst recession in 50-plus years, there is a question about how store brands will continue to grow as a new wave of prosperity begins (albeit slowly). Each of the last three economic downturns has followed the same course –– store b Read More...

CVS Plans to Boost Private Label Penetration to 20 Percent

CVS Caremark expects to increase its private label penetration from the current 17 percent to 20 percent over the next two to three years as the company focuses on driving front-end store sales."Private-label brands continue to grow and evolve. In this economy, consumers have shown that they are muc Read More...

More than 600 New Private Label Products at Kroger This Year

Kroger attributes a good portion of its sales and earnings momentum to its private label program success and increased loyalty among their best and most frequent shoppers, executive told securities analysts during an earnings call to review second quarter results.The grocer introduced more than 600 Read More...

Private Label Kicks Up Whole Foods' Profit

Upscale grocer Whole Foods rebounded from poor results during the recession by lower prices and expanding its private label offerings, which contributed to an 88 percent rise in third quarter earnings. The company posted its first same-store sales increase in February in 18 months. Whole Foods&rsqu Read More...

Traditional Grocery Stores Lose Private Label Share to Specialty Retailers

Specialty food retailers, such as Trader Joe’s and Whole Foods, enjoyed greater growth in store brand sales between 2005 and 2009 than traditional supermarkets, according to “Private Label Food and Beverage in the U.S,” a market research report published by Packaged Facts. Growth Read More...

10 Steps to Maximize Store Brand Growth

Because brands are a retailer’s prime differentiator, most who are serious about their private label business want to move their portfolios from labels to brands in order to achieve deeper customer loyalty and sales growth. In fact, retailers who move their business to a more advanced strateg Read More...

Kroger Store Brands Tally Double-Digit Sales Increases

Kroger’s strong overall tonnage growth is being driven in large part by corporate brands, W. Rodney McMullen, vice chairman of the nation’s largest grocer told analysts during a third quarter earnings call. “Our value brands are clearly winning with customers who in previous downt Read More...

Target Plans to Add 100 More Up & Up Products in 2010

arget’s Up & Up brand has increased both penetration and sales this past year, 100 new items will be added to the line in 2010, Kathryn Tesija, executive vice president of marketing, told financial analysts. “The rollout of Up and Up, which represents the rebranding of our core comm Read More...

Store Brands Gain Share in Significant Categories

Store brands tallied significant gains in several categories this year, including baby food, frozen pizza, salad dressings and mayonnaise, snacks, and candles and incense, according to Nielsen data. Private label baby food was the lead share winner with unit sales growth of 22.3 percent for the 52 Read More...

A.T. Kearney Forecasts Unprecedented Global Store Brand Growth

Global market share of private label products is forecasted to reach 65 percent by 2025, up from the current 20 percent, according to research conducted by A.T. Kearney, a management consulting company. Until recently, store brand growth was mostly fueled by European retailers, with many posting up Read More...

Winn-Dixie Boosts Store Brand Penetration by 20 Points

or the first quarter of fiscal 2009, Winn-Dixie's private label penetration rate grew to 22.6 percent, a rise of about 20 basis points versus the same period in the prior year.Since the store brand program was introduced, Winn-Dixie has introduced packaging and label redesigns for more than 3,300 pr Read More...

Nielsen on the Global Future of Store Brands

A Store Brands Decisions exclusive Brand leadership and the global growth in store brands was one of several topics that Nielsen Chairman & CEO David Calhoun covered during his recent presentation at the CIES World Food Business Summit in New York City. Calhoun opened the discussion by identif Read More...

Nielsen Forecasts Long Growth Pattern in U.S. Store Brands

John J. Lewis Have store brands reached the tipping point? There is no clear cut yes or no answer because the consumer and retail landscape continues to dramatically shift and change, according to John J. Lewis of The Nielsen Co. While the "momentum of private brands is unalterab Read More...