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Items Tagged with "Private Label Market Share"

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Costco Private Label Market Share Under Expectation

Costco Wholesale reported lower than expected household penetration in private label products even as it raises membership fees.Store brands penetration hovers in the low 20 percentile range, said Richard Galanti, CFO, a far cry from a previously discussed goal of mid- to high-30s. Galanti addressed Read More...

Nielsen: Strategies to Boost Store Brands Market Share

While store brands growth has flattened since the end of 2009 due to national brands accelerating promotions and marketing, there is room for U.S. store brands to grow in the future, according to Todd Hale, senior vice president, consumer and shopper insights for Nielsen.“Long-term growth will Read More...

Supervalu Private Label Rises Since Pulling Management In-House

The past 12 months at Supervalu have been marked by rightsizing and restructuring for future success, which included pulling private label management in-house a year ago, which is yielding positive results.Craig Herkert“We have brought management of private brands in-house and improved sales p Read More...

Kroger Posts Impressive Q4, Though Private Label Share Declined Slightly

The fourth quarter was very good to Kroger Co., which reported increases in sales, market share and earnings, although store brands share declined slightly.Increased fourth quarter tonnage in the grocery department was driven primarily by national brands in the quarter, according to Rodney McMullen, Read More...

Private Label Dollar Sales Gains Buck Industry Downward Trend

A Store Brands Decisions’ ExclusivePrivate label is bucking the entire retail industry’s downward trend and giving national brands a run for their money, according to September figures.Although the entire food, mass and drug market is down again in both dollar and unit sales for the 4-we Read More...

Nielsen Forecasts Long Growth Pattern in U.S. Store Brands

John J. Lewis Have store brands reached the tipping point? There is no clear cut yes or no answer because the consumer and retail landscape continues to dramatically shift and change, according to John J. Lewis of The Nielsen Co. While the "momentum of private brands is unalterab Read More...