Items Tagged with "Private Label Marketing"
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Target is getting more aggressive in private label placement, featuring its store brands on the front page of its weekly circular.For the week of Feb. 5, Target features six Up & Up store brand products on the opening page of its circular, touts more than 1,000 others at “unbeatable”
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Retailers -- including Giant Eagle, Spartan Stores, Duane Reade and Food Lion -- are playing games with shoppers to promote store brands.Giant Eagle is hosting a sandwich contest asking its Facebook fans to create sandwiches using store brands ingredients. “We want to know what type of amazing
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Retailers and private label manufacturers take note -- new research shows that shoppers are more likely to buy a product associated with a cause than those that are not, as consumers make social issues a priority when it comes selecting what brands to buy.An overwhelming 94 percent of consumers are
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Canadian grocer Loblaw has released the President’s Choice Holiday Insiders Report for 2011 filled with product descriptions and holiday entertaining ideas.The report launched in stores and online November 2 and is packed with more than 80 new President’s Choice products, plus recipes an
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Missoni for Target was such a success for the retailer that stores sold out at warp speed. But just as quickly, its chief marketing officer departed for competitor J.C. Penney.Michael FrancisAfter more than a decade with Target, Michael Francis abruptly left the discount retailer to assume the role
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Pleasanton, Calif.-based Safeway is hosting a contest in support of its Open Nature all natural private label line by asking shoppers to vote for America’s Most Natural City on Facebook. The winning town will get 25 picnic tables, a cash donation and one lucky participant will win a year&rsquo
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By Laura HellerSBD Exclusive from the Innovation & Marketing Summit There are perhaps few more important issues for retailers and store brands manufacturers than social media, mobile commerce and Internet marketing. All three were prominent themes during the Store Brands Decisions Innovation &am
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By Laura HellerSBD Exclusive from the Innovation & Marketing Summit Editor's Note: Stay tuned for more in-depth coverage over the next several weeks of the dynamic speakers and strategic topics discussed at the Store Brands Decisions Innovation & Marketing Summit.Day two of the Store Brands
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Private label marketing takes center stage this season at A&P and Schnucks.Montvale, N.J.-based A&P gave away $12 coupon booklets for a variety of America’s Choice products to help round out spring entertaining, including condiments, ice cream, and a variety of paper products. The coup
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Hannaford Supermarkets launched an online game on its home page to communicate to shoppers how much money they can save purchasing its private label lines.On the grocer’s home page it grabs customer attention with the headline “Why pay more? Why settle for less?” and offers them a
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At Wakefern Food Corp.’s ShopRite stores customers can earn digital coupons for private label products by playing an online game.This week for example, players of the “Looks Can Be Deceiving” game can earn a 55-cent coupon for one of ShopRite’s private label cereals. The digi
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Food Lion kicked off its “Groceries for a Year Kiosk Sweepstakes,” which will award one customer $5,200 in Food Lion gift cards.Consumers can enter the sweepstakes in the store by swiping their shopper cards at a designated kiosk or they can register by mail.The grocer will also give awa
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Advertisers are increasingly leveraging social networking and celebrities to attract consumers, according to The Nielsen Co., because they can quickly attract a multitude of followers and fans. Charlie Sheen -- who in three days attracted a million followers, a social media record – is just
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Safeway Inc. and its private label Lucerne brand selected 30 students finalists to compete for a $30,000 grand prize in The Art of Dairy "Sharing Joy" Art Contest. 2009 Grand Prize WinnerThe contest gives high school students the chance to display their artistic and creative talents on a
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A Store Brands Decisions ExclusiveThe Kroger Company was very busy in 2010 developing a myriad of new store brands, supporting them with impressive in-store merchandising and marketing programs, which resulted in the company being named Store Brands Retail Innovator of the Year by Store Brands Decis
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Weis Markets is giving away 4,000 bags with more than $50 worth of free store brands products and coupons as part of a grand store reopening.The giveaway, with the combined value of nearly $220,000, is taking place in neighborhoods near the grocer’s store in Upper Allen Township, Pa., which ha
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San Antonio-based H-E-B launched its Texas Showdown Challenge that over the next month will pit some of the retailers store brands against top national brands.The challenge is part of H-E-B’s two-week TexFest honoring Texas Independence Day. Each week in March H-E-B said it will put an H-E-B p
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National brands are fighting hard to win back market share gains made by private label. Veteran industry analyst Phil Lempert, known as the SupermarketGuru, foresees big changes coming in the battle of the brands and the retail landscape. VIEW VIDEO.
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The TV shows national and local entertainment, and news and weather, as well as advertising highlighting 7-Eleven proprietary brands, in-store and out-of-store brands, and special 7-Eleven promotions.Harris Corp. is deploying broadcast TV-quality digital out-of-home screen technology across all 6,20
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Target’s Sunday circular boldly positioned Up & Up with a full page dedicated to price comparisons with national brands including Clorox, Similac, Reynolds Wrap, Tums, Jergens and NyQuil.Although the price comparisons were buried on Page 13 of the 16-page circular, the page was designed wi
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The Fresh Market is reaching out to its customers to help name its new chocolate chipotle-flavored dessert coffee.The retailer detailed the rules of the contest on its Facebook page and on its web site, stating that the name should communicate something about the product’s unique flavor profil
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Wegmans Food Markets is celebrating the 10th anniversary of its Menu Magazine with a “Products We Love” contest for its store brands.To enter the contest, shoppers must first subscribe to Wegmans Fresh Stories blog by email and then in the comments section specify which of Wegmans store
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Price Chopper customers who purchase 10 store brands using their loyalty cards are automatically entered in a sweepstakes contest to win free groceries for a year.The Schenectady, N.Y.– based company will randomly select winners every two weeks through April 16. All of the company’s stor
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Over the past several weeks, Tyler, Texas-based Brookshire Grocery Co. has stepped up its store brands promotions in an attempt to better connect customers with its store brands.Through Feb. 1, the company recently announced on its web site that all shoppers who purchase 10 or more Food Club canned
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President's Choice Recipe Box App -- which includes more than 700 recipes created by the President's Choice brand chefs -- is now available on the App Store for iPad, parent company Loblaw Companies Ltd. revealed.The app includes photos, easy-to-follow instructions and videos as well. Created in par
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An appearance on The Late Show With David Letterman, where Alec Baldwin innocuously revealed his mother’s penchant for Wegmans, resulted in the pair appearing in a series of Wegmans’ television ads promoting the grocer and its $6 chef prepared meals and bakery items.During the talk show,
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As part of a $7.2 million donation to Breakfast for Learning that Loblaw announced earlier this year, President's Choice Children's Charity is awarding $2.6 million to the organization to fund 5,000 programs across Canada for the 2010/2011 school year.The funds are earmarked to support 2,700 educati
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A new twist on the age-old buy-one-get-one-free supermarket promotion, Hannaford launched a Buy 1 Give 1 store brand product to engage customers to help feed the hungry.Kicked off this week, the program flags key private label items in the store each week thorough December, and for each eligible ite
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Social media marketing and engagement is on the rise in retail, especially among retailers who view it as a means to connect with customers and create loyalty for their private label brands, according to a new retailer benchmarking study conducted by Store Brands Decisions.While less than 20 percent
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Hannaford Supermarkets is reaching out to moms for feedback about their private label brands and is using social media tools Facebook and Twitter to spread the word to other moms and prospective customers.“We brought real, busy moms together to talk about what their grocery shopping experience
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In an aggressive advertising and marketing campaign, Carrefour of France is boldly comparing prices of 25 of its private label products to like items of competitors such as Lidl and Casino’s Leader Price.Carrefour conducted price audits and revealed in its ads that a market basket of 25 items
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Kmart is kicking up its private label offering and social media “value” marketing just in time for the holidays, according to the mass merchandiser’s chief marketing officer Mark Snyder.Kmart is tapping into the consumer’s need to remain frugal but still be able to enjoy the
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Carrefour’s CEO plans to transform the company from a big-box retailer selling other companies’ brands into a leading consumer label of its own, according to a Wall Street Journal report.Lars Olofsson said he wants Carrefour’s private label brands to be the least expensive anywhere
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Canada’s Loblaw is making it easy for shoppers to switch –and-save with store brands this week as it flags more than 100 President’s Choice products at the shelf, proving the savings against national brands.
The Switch and Save event also extends beyond the grocery cart to Preside
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Tags: private label marketing,
private label promotions,
store brand promotions,
store brand marketing,
business,
grocery,
loblaw,
industry,
markets,
companies,
food and beverage,
president's choice,
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As part of its month-long rotating mobile marketing campaign, this week Food Lion is promoting its store brand oatmeal with a $1 off as part of its “Breakfast Club” program.
The offer is available to those who text the word “oatmeal” to a provided number, and the savings ar
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Tags: food lion,
private label marketing,
private label promotions,
store brand promotions,
store brand marketing,
business,
grocery,
industry,
markets,
companies,
food and beverage,
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Brookshire’s Food & Pharmacy stores will offer customers a $1 coupon for every $10 spent on selected store brands purchased in a single transaction during its Bonus Bucks promotion June 2 and Aug. 3.
Every Tuesday during the promotion, customers will receive two Bonus Bucks coupons for ev
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Tags: private label marketing,
private label promotions,
store brand promotions,
store brand marketing,
business,
grocery,
industry,
markets,
companies,
food and beverage,
brookshire's food & pharmacy,
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Customer receive $1 coupons when they buy their first four Food Lion, Bloom or Home 360 items, and 25 cents back for each additional store brand item they purchase up to $10, using their shopper loyalty cards, according to the company web site and circular.
The promotion runs through Feb. 2, but du
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Tags: food lion,
private label marketing,
private label promotions,
store brand promotions,
store brand marketing,
business,
bloom,
delhaize group,
home 360,
industry,
markets,
companies,
food and beverage,
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Defying new retail packaging and design standards, a year ago Loblaw relaunched its No Name store brand, which coincidentally fell in synch with consumers' back-to basics shopping approach and the 1978 roots of the no-frills brand.
But the company's new heavyweight advertising campaign for its No N
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Tags: private label food,
private label marketing,
store brand food,
store brand marketing,
business,
loblaws,
no name,
private label non-food,
store brand non-food,
industry,
markets,
companies,
food and beverage,
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Sunbury, Pa.-based Weis Markets Inc. lowered prices on 2,600 staple items, effective December 31, 2009 and said it will freeze those prices for 90 days. Meanwhile the chain also froze prices on an additional 624 products.
"It is clear our customers remain in a cautious mood due to the weak economy.
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Tags: private label marketing,
weis markets,
private label pricing,
store brand pricing,
store brand marketing,
business,
grocery,
industry,
markets,
companies,
food and beverage,
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CVS kicks off the year with an aggressive buy-one-get-one-free promotions program for many of its store brands.
The storewide sale is heavily advertised in this week's circular, which dedicated the cover page as well as pages two and three to the 50-percent off select store brands, including all CV
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Author: Maureen AzzatoTags: private label marketing,
private label promotions,
cvs,
store brand promotions,
store brand marketing,
business,
drug,
industry,
markets,
companies,
food and beverage,
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Demonstrating the power of social media, Costco's Kirkland brand was the only store brand mentioned specifically in blogs, social networks such as Facebook, and micro-blogs like Twitter.Nielsen recently studied social media content to better understand consumer perception about private label, accord
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Tags: costco,
nielsen,
,
sam's club,
private label marketing,
store brand marketing,
business,
club,
kirkland,
private label social media,
store brand social media,
bj's,
industry,
markets,
companies,
food and beverage,
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As part of Breast Cancer Awareness Month, Safeway’s company-wide campaign will donate $5 to local and national breast cancer charities for every $30 in eligible store-brand and national-brand shopper purchases.
As part of a secondary campaign, shoppers who buy $30 in participating frozen or d
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Tags: general mills,
private label marketing,
private label promotions,
pepsico,
store brand promotions,
store brand marketing,
kraft,
procter & gamble,
business,
safway,
sargento,
birds eye,
unilever,
grocery,
industry,
markets,
companies,
food and beverage,
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Although many retailers claim store brands are vital to the future viability of their businesses and critical to differentiate themselves and create customer loyalty, few heavily promote their stores brands in weekly circulars, never mind giving them cover placement.
Why? National brands pay retail
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Author: Maureen AzzatoTags: target,
innovation,
private label marketing,
store brand marketing,
business,
store brand adveristing,
private label advertising,
mass,
industry,
markets,
companies,
food and beverage,
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Tags: private label manufacturers association,
private label marketing,
aldi,
plma,
private label trends,
store brand trends,
store brand supplier relations,
private label supplier relations,
store brand marketing,
private label strategy,
store brand strategy,
business,
tim simmons,
plma live,
joan kavanaugh,
private label merchandising,
store brand merchandising,
private label supply chain,
store brand supply chain,
grocery,
industry,
markets,
companies,
food and beverage,
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Tags: costco,
private label marketing,
private label trends,
store brand trends,
store brand marketing,
business,
kirkland signature,
club,
industry,
markets,
companies,
food and beverage,
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With a keen understanding that consumer insights will help it sharpen its store brand offer and win consumer loyalty, Wal-Mart is developing a Great Value Round Table of shoppers.
Wal-Mart created a dedicated web site for its Round Table to recruit Great Value shoppers who will be rewarded with the
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Author: Maureen AzzatoTags: wal-mart,
great value,
private label marketing,
private label research,
store brands research,
gfk custom research north america,
business,
walmart,
great value consumer panle,
great value round table,
store brands marketing,
grocery,
mass,
industry,
markets,
companies,
food and beverage,
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Tags: private label marketing,
tesco,
private label beverages,
store brand beverages,
store brand marketing,
private label milk,
store brand milk,
carbon footprint,
private label green marketing,
store brand green marketing,
business,
grocery,
mass,
industry,
markets,
companies,
food and beverage,
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Tags: private label marketing,
private label promotions,
private label research,
store brand research,
store brand promotions,
store brand marketing,
uswitch,
business,
industry,
markets,
companies,
food and beverage,
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Tags: food lion,
private label marketing,
private label promotions,
store brand promotions,
store brand marketing,
business,
grocery,
industry,
markets,
companies,
food and beverage,
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Tags: kmart,
private label food,
private label marketing,
private label promotions,
store brand food,
private label grocery,
store brand grocery,
private label pricing,
store brand pricing,
store brand promotions,
store band marketing,
business,
mass,
industry,
markets,
companies,
food and beverage,
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The store brands world must do a better job of understanding the consumer so it can deliver more products consumers want that will make their lives more convenient and easy, according to Andres Siefken of Daymon Worldwide, a store brands broker.
When used correctly, private brands can be an importa
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Author: Maureen AzzatoTags: harris teeter,
wegmans,
private label marketing,
private label innovation,
private label research,
store brand research,
daymon,
store brand marketing,
private label consumer insights,
store brands consumer insights,
orste brand innovation,
andres siefken,
business,
industry,
markets,
companies,
food and beverage,
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Tags: food lion,
private label marketing,
private label promotions,
store brand promotions,
store brand marketing,
business,
grocery,
industry,
markets,
companies,
food and beverage,
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