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Items Tagged with "Private Label Office Supplies"

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PLMA Live!: ‘Category-Killers' Invest in Store Brands

Store brands are emerging as a powerful ingredient in the marketing strategy of the nation’s large “category-killer” specialty chains. Mike Kitz, vice president of OfficeMax, tells how it has doubled private label penetration at its more than 900 stores and plans for even further g Read More...

Families Increase Store Brands Back-to-School Spending

American families are gearing up to spend more than $55 billion this year on back-to-school items and store brands are winning a larger share of the spend, according to The National Retail Federation. In its 2010 Consumer Intentions and Actions Back to School survey, more than 44 percent of respond Read More...

OfficeMax Pursues Channel Expansion

Ryan Vero A Store Brands Decisions' Exclusive If OfficeMax has its way, the company’s store brands and office supply products will be as ubiquitous on retail shelves as Lay’s Potato Chips. The third-largest office supply chain already supplies grocers Safeway and Foo Read More...

OfficeMax Unveils New Store Brand Technology Products

OfficeMax introduces the company's first high-tech store brand product line under the brand name Engage, featuring innovative and affordable technology products and accessories that reflect its tagline –– Connect to the Future of Computer Technology. The first product to launch under th Read More...

OfficeMax To Sell its Store Brands at Safeway and Food Lion

With the objective of growing sales by mid-single digits over the next several years, OfficeMax said it plans to sell its store brand office supplies in other retail outlets including grocery stores, drug stores and mass merchandisers. The third-largest seller of office supplies also plans to offer Read More...

OfficeMax Expands Store Brand Furniture Lines

OfficeMax is expanding desk and workspace selections under its Brenton Studio and Eastleigh store brands to offer customers more stylish, versatile and affordable home and office-workspace furniture. Introduced in 2009, Brenton Studio and Eastleigh collections feature state-of-the-art designs rangi Read More...

Office Depot Launches New Store Brand Business Products

Office Depot is rolling out a new line of “fashionable” business products targeted to female business professionals, which includes more than 70 store brand products and national brands. The new store brands include "i.e." (Inspiration in Everything), ATIVA Mobil-IT and FORAY. "Office Read More...