Items Tagged with "Private Label Packaging And Design"
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A Cadre of Retailers to Present at the Innovation & Marketing SummitNancy CotaSix store brands executives from high-performing retailers in the grocery, mass, club and specialty channels will share their expertise during presentations at the Store Brands Decisions Innovation & Marketing Summit in March. Discussion topics include driving store brands innovation, Read More... |
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Time for a Change: Packaging Innovation Stifled by Both Manufacturers and RetailersEditor’s Note: This is part one of a two-part report on the Store Brands Decisions 3rd annual Packaging Design Roundtable. Next week’s report will explore the challenges and opportunities around sustainable packaging.More often than not, retailers say they are limited by private label ma Read More... |
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P&G to Build Brands with Packaging and Design FocusCPG companies such as Procter & Gamble want to attract customers at the shelf and win sales over store brands and other competitors, and they plan to do it by strategically focusing on packaging and design. Packaging and design is now a core function in brand building directed by Global Brand-B Read More... |
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Safeway Institutes Flat Fee for Packaging Artwork and RedesignsA Store Brands Decisions' Exclusive Safeway's O Organics store brand While suppliers are accustomed to reimbursing retailers for packaging artwork and redesigns tiered according to the degree of work done, Safeway is navigating into uncharted waters charging a flat $500 fee per S Read More... |
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