Welcome guest!    Login or Register

Items Tagged with "Private Label Produce"

Filter Search Results
  • News Items
  • Pages
  • Links

Safeway Adds New Farmstand Brand to Private Label Portfolio

Supermarket chain Safeway has a new store brand for fresh produce and packaged salads called Safeway Farms.The Pleasanton, Calif.-based retailer hasn’t officially announced the new store brand but according to the Fresh & Easy Buzz blog, the line has quietly appeared in Safeway stores.The Read More...

Tesco to Boost Private Label Fresh Produce

Tesco is on the march to increase its store brands presence in the fresh product category, according to a report in ISN (International Supermarket News).Tesco is consolidating the “less meaningful brands to create space for our own brands and the power brands,” said group food sourcing c Read More...

Private Label Produce Gains Ground

Private label produce accounted for a totaled of $2.8 billion, up 13 percent compared to a year ago and expectations are for the category to continue to grow in 2011, according to the United Fresh Foundation. On average, grocers in 2010 offered 37 SKUs of private label vegetables, up 23 percent comp Read More...

Wal-Mart Relaunches the Marketside Web Site

Wal-Mart relaunched Marketside.com to better showcase its new private label line of prepared meals, produce and bakery items with a tool that walks customers through a vibrantly colored European-style marketplace. “Fresh, delicious foods shouldn’t be expensive,” the web site procl Read More...

Kroger Unveils Produce Traceability Technology

Kroger’s new line of store brand fresh salads includes new technology on the packaging that enables customers to learn where the produce was grown as part of Kroger’s “Quality You Can Trace” program. The operator of 2,470 stores nationwide teamed with HarvestMark, a food tra Read More...