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SymphonyIRI: Soaring PL Growth Threatens National Brands in Europe

Store brands are on the rise and gaining further traction in Europe where economically pressed shoppers are looking for deeper savings and stores amp up promotions.Shoppers are helping to strengthen store brands market share even in Europe, home of the most mature private label market in the world, Read More...

SymphonyIRI: Shoppers Remain Frugal With Prolonged Downturn

The ongoing economic downturn has spawned a new breed of consumer, dubbed “downturn shoppers” by SymphonyIRI, whose frugal practices continue to effect how and what they buy.A new SymphonyIRI Times & Trends Special Report, “The Downturn Shopper: Buckled in for a Wild and Crazy Read More...

Research: Empowerment, Not Price Drive Private Label Sales

A new report from Planet Retail shows how consumers are driving new products innovation and determining store brands success. Private Label Trends 2012, looks at six key trends expected to shape the private label industry next year and beyond. At the top of the list is customer endorsement.“T Read More...

SymphonyIRI: Private Label Share Under Pressure

Store brands are growing in popularity but some categories are feeling the pressure of rising prices as share of private label products slip, according to SymphonyIRI Group’s latest Times & Trends Report, “Private Label: Brand Positioning in the New World Order.”“At nearl Read More...

Research: Store Brands Packaging Design Sophistication Evolves

Brand consolidation, sustainability and nutrition labeling are the top three issues affecting store brands packaging design development and execution, and the slow economic recovery continues to influence retailer budgets, according to the second annual Store Brands Decisions Packaging Design Benchm Read More...

Deloitte: Shoppers Shun Smaller Package Sizes and Buy Private Label

Smart shoppers are catching on to CPG companies that shrink package size rather than raise prices, and are now looking to store brands for better value and transparent pricing, according to a new study.Fully 74 percent of shoppers surveyed in Deloitte’s recently expanded 2011 Consumer Food and Read More...

Study: Consumers Name Aldi Grocery Price Leader

Limited assortment discount grocer Aldi, which carries a preponderance of private label products, is the low-price grocery leader, according to a new consumer study by Market Force InformationNine other grocers topped the list when consumers were asked which retailers capture most of their grocery d Read More...

Price Study: PL Saves Shoppers Upwards of 33 Percent

A new study of comparative prices on a wide range of everyday supermarket purchases revealed that on average shoppers can save 33.3 percent off their weekly grocery bill.The research, conducted by the Private Label Manufacturers Association, tracked pricing for 40 essential household items and pantr Read More...

Nielsen: Global Private Label Phenomenon is Here to Stay

Although the global economy is showing signs of improvement shoppers will retain their value mindset and continue to shop frugally, according to recent research from The Nielsen Co.In fact, “the private label phenomenon is here to stay,” according to a 2010 Nielsen global online survey o Read More...

Mintel: Hispanic Still Favor National Brands for Personal Care

When times are tough many consumers, especially lower-income households, trade down to less expensive products, but Spanish-dominant Hispanics, break the mold, according to Mintel research.In fact, lower-income Spanish-dominant Hispanics are still buying name brand personal care products at a higher Read More...

Mintel: Private Label Earns Quality Reputation

Retailers’ efforts to introduce premium and healthier store brands in more attractive packaging for more affordable prices is paying off.Forty-four percent of grocery shoppers believe store brand products are of better quality today than they were five years ago, according to new Mintel resear Read More...

PLMA: Switching to Store Brands Saves Shoppers 33 Percent

A new study of supermarket prices reveals shoppers can save an average of 33 percent on their grocery bills by buying private label products instead of national brands.Conducted by the Private Label Manufacturers Association (PLMA), the research tracked prices of 40 typical grocery items at a conven Read More...

Majority of Consumers Bought More Private Label Products This Year

Ninety percent of consumers who are responsible for a majority of grocery shopping are buying as many or more private label products this year, according to a new Ad Age/Ipsos Observer consumer survey.Additionally, nearly 90 percent of shoppers reveal that they buy at least some private-label produc Read More...

Center Store Competition Heats Up

The center store represents about two-thirds of total consumer packaged goods sales and private label offerings are making national brands work harder for every SKU placed and sold, according to Symphony IRI.The research company’s current edition of Times & Trends, “Center Store: At Read More...

Store Brands Are Retailers' Second-Most Important Point of Difference

Expansion of store brands is a key way retailers are creating marketable differentiation, ranking second only to product freshness, according to the 2010 Food Retailing Industry Speaks: Annual State of the Industry Review by the Food Marketing Institute (FMI).Supermarket sales grew a meager 0.12 per Read More...

Research: Consumer Frugality Persists in the Post-Recession

The frugal habits adopted by U.S. consumers during the economic crisis of 2008-2009 have continued and even deepened in some cases, and may be here to stay, according to the latest annual survey of 2,000 consumers by global management consulting firm, Booz & Company.One example of deepening frug Read More...

Nielsen: Canadian Private Label Customers are Extremely Valuable

While private label products can be found in the pantry of every Canadian home, the profile of the heaviest private label shoppers reveals they are very valuable customers across all categories, according to data form The Nielsen co.Canada’s heaviest private label buyers are typically under 45 Read More...

Research: Specialty Foods Make a Comeback

Consumers are returning to specialty foods this year after two years of reined-in spending, according to new research from the National Association for the Specialty Food Trade (NASFT).Improving economic conditions and the lure of an affordable luxury have brought an estimated 37 percent of U.S. con Read More...

August Private Label Dollar Sales Up, CPG Down (Correction)

Editor's Note: On Tuesday Sept. 14, Store Brands Decisions published an article about August private label and CPG dollar and unit figures that was incorrect. The article below is the corrected version. Store Brands Decisions regrets the error.Private label dollar sales were up 2.5 percent on a unit Read More...

Deloitte Research: Store Brands Are Here to Stay

In Deloitte's new study, "The Battle for Brands in a World of Private Labels," when asked how market share of store brands will change by 2012 in the United States, 77 percent of CPG executives and 90 percent of retail executives surveyed indicated it will increase or increase significantly.While th Read More...

Research: Household Products Brands Under Attack as Consumers Still Fixate on Price

Household-products companies, especially those from small and medium-sized manufacturers, may face an inhospitable future as about 70 percent of consumers say they now shop for home cleaning products, kitchenware and paper products based on price alone.And the future doesn’t look much brighter Read More...

Research: The New Path to Purchase

Consumers’ penchant for cross-channel shopping and deal hunting is nothing new, but these days shoppers are consolidating the number of channels in which they shop, according to SymphonyIRI Group's September Times & Trends Report.After escalating at the peak of the recession, trip behavior Read More...

Hispanic Shoppers More Likely to Switch to Private Label Brands

Hispanic shoppers are also more likely than the general public to switch brands, which is driven by high acceptance of private label brands among household family members, according to a study underway by The Integer Group and M/A/R/C Research.More Hispanic shoppers perceive less difference in produ Read More...

In-Depth Private Label Packaging Design Research Report Released

"The Future of Store Brands Packaging Design,"  released today and available for download, features 52 pages of information and analysis and 25 data charts based on exclusive primary research conducted by Store Brands Decisions.The research, sponsored by Group360 Worldwide, reveals three key fa Read More...

Consumer Reports: Private Label Rivals National Brands

Store brand products can compete with national brands and save shoppers more than a thousand dollars a year on groceries, according to a new study from Consumer Reports.In 21 head-to-head taste match-ups store brand came out on top in three instances and tied 11 times versus national brands that cam Read More...

Nielsen: Private Label Has Global Staying Power

Despite the forecasted improvement in the economy in the long term and consumers’ anticipated spending increases to come, private label is expected to remain steady and perhaps even grow globally, according to The Nielsen Co.A 2010 global online survey conducted by Nielsen revealed that 60 per Read More...

OTC Private Label Sales Heat Up

While overall over-the-counter medicine sales increased 3.8 percent in 2009 –– due to the H1N1 virus scare and the economy -- retailers with stores brands gained the most market share. In fact, OTC sales are expected to continue to rise between 2.3 percent and 2.6 percent over the next Read More...

Deloitte to CPGs: Fight Aggressively to Regain Share Lost to Private Label

Store brands have steadily gained share in three out of four categories over the past three years, and consumer packaged goods companies that want to regain lost ground must fight aggressively to win back customers, according to studies by Deloitte LLP. Pat Conroy “National Read More...

Shopping Is Not Just About Saving Money These Days

American consumers have re-learned how to shop — and in the process reshaped the playing field for both consumer packed goods companies and retailers. The recession made it necessary for Americans to rethink and adjust their shopping patterns, which has resulted in a more strategic, informed Read More...

Study: Regional Grocers Can Compete With Walmart

Regional grocers such as Tewksbury, Mass.-based Market Basket, can compete with the likes of Walmart by focusing on store brands, value and neighborhood appeal, according to a new study by Kantar Retail. Cambridge, Mass.-based Kantar Retail compared a Walmart Supercenter to a 76,000 square-foot Mar Read More...

IRI Reports Cite Strength of Store Brands

Store brands are fast becoming household names highly trusted by consumers, with retailers using sophisticated strategies to grow store brand dollar and unit share. Meanwhile, national brand manufacturers are responding to lost share with aggressive new marketing strategies of their own. Two report Read More...

Store Brands Expected to Reign Even After Economic Recovery

Shoppers are ready to begin spending again, especially the most affluent ones who report they are seeing economic improvement, according to a new GfK North America consumer study commissioned by the Private Label Manufacturers Association. Without question, the protracted recession has deeply affec Read More...

Nielsen: Don't Ignore Baby Boomers

While many marketers focus on the trendy youth segment, Nielsen Co. research indicates retailers and consumer goods manufacturers are overlooking a group that has tremendous buying power ––the 78 million Baby Boomers in the U.S. today. At a time when most analysts are predicting much sl Read More...

Study: Store Brands Transform How Canadians Shop

More than 80 percent of Canadian grocery shoppers purchase store brands and 49 percent do so frequently, according to a survey conducted by Harris/Decima for Canadian retailer Sobeys. tore brands are gaining popularity across Canada because they offer equal or better taste and quality compared to l Read More...

Retailers: Focus on Packaging and In-Store Marketing to Drive Shopper Growth

A Store Brands Decisions’ Exclusive Report: Consumer Insights on Store Brand Shopping, Part 2 Editor’s Note: This is second part of a two-part interview with Thom Blischok of Symphony IRI. Part 1 titled “Store Brands Purchase Decision Are Made at the Shelf, Not in the Home,&rdqu Read More...

NPD: Consumers Clutch Thrift When Planning Meals

After two years of cutting corners, consumer have learned to get by with less and say they will continue to practice thriftiness at least for the next six to 12 months and perhaps well beyond that, according to NPD Group research. Many consumers feel that their financial situation will not improve Read More...

Nielsen: Secret to Successful New Product Innovation is to Keep the Boss Out

A new study reveals why the best CPG companies realized more than six times the new product revenue compared to the rest, insights that can help retailers develop more successful store brands. Although billions of dollars are spent developing and launching new consumer packaged goods (CPG) products Read More...

Loyalty to Nationally Advertised Brands Declines

Due primarily to the protracted recession, loyalty to nationally advertised brands has been falling over the past two years, according to research conducted by Decision Analyst Inc. Based on a survey of 15,384 U.S. grocery shoppers, the company’s “Anatomy of the Recession” shows t Read More...

Store Brands Buying Decisions Made at the Shelf, Not in the Home

A Store Brands Decisions’ Exclusive Report: Consumer Insights on Store Brands Shopping, Part 1 Editor’s Note: This is the first part of a two-part interview with Thom Blischok of Symphony IRI. Part 1 details the dramatic shifts in consumer needs and store brands shopping behavior. Part Read More...

Nielsen: Retailers Should Tread Cautiously When Cutting SKUs

More than half of U.S. consumers tell The Nielsen Company they are likely to shop elsewhere if they notice a reduced product selection, while nearly half of retailers indicate continued plans to decrease assortment. So far, most consumers haven’t observed assortment changes. Only 7 percent of Read More...

Shopper Insights Drive Sobeys' New Portfolio Strategy

Without the benefit of consumer research and shopper insights, Sobeys Inc. would have blindly continued executing on its three-tiered store brands strategy without realizing that its customers were misinterpreting the positioning of its product tiers. Instead, based on consumer insights, Sobeys rec Read More...

Generation Y More Willingly Switches to Store Brands

U.S. consumer are signaling a significant change in attitudes and attachment to national brands, and Generation Y is leading the charge. Retail Forward Intelligence System, Kantar Retail, which tracks the opinions of U.S. family shoppers through a monthly survey of 4,000 consumers, indicates a stro Read More...

May Store Brand Dollar and Unit Sales Decline

For the second consecutive four-week period, store brand unit sales declined, while store brand dollar sales declined for the first time after four straight periods of growth. Store brand dollar sales fell 1.4 percent and unit sales declined 1.5 percent, according to Nielsen data. Dollar sales of Read More...

Retailers Place Greater Focus on Store Brand Packaging Design

Editor’s Note: This is Part 1 of a two-part news report on the Store Brands Packaging Design Benchmark Study conducted by Store Brands Decisions. Part 2 will examine the role of technology in the packaging design process as well as packaging design budgets and the diverse funding mechanisms us Read More...

Low Retailer Confidence Undermines Store Brand Growth

Jan-Benedict Steenkamp The U.S. store brands market is rife with opportunity, but retailers are under marketing their brands, discounting too deeply and prematurely launching premium tier offerings. “U.S. retailers are not being sufficiently bold. They do not really believe Read More...

Store Brand Product Introductions Outpace National Brands

Lynn Dornblaser After several years of increases, new product launches in the U.S. declined 20 percent overall in 2009, however store brand new product introductions increased, according to new Mintel research. In fact, store brand share of all new products increased from 16.6 pe Read More...

Research: Store Brands Promote Competition

Store brands not only save shoppers money, they promote overall competition in the marketplace, according to research conducted by a group of Arizona State University professors. The research shows that even if a store brand isn’t a top seller, it promotes lower pries in the category overall, Read More...

Research Reveals Opportunistic Categories for Store Brand Development

Retailers looking for opportunist categories to expand their store brands might want to explore bottled water, peanut butter and cereal, according to Consumer Edge Research. The research firm surveyed more than 2,500 households and rated 90 categories of grocery products based on the likelihood tha Read More...

PLMA Live: How Retailers Can Build Their Brands

Retail expert Todd Hale, senior vice president for The Nielsen Co. reveals which retailers are poised for the most store brand growth, whether retailer SKU rationalization will be successful and if the price gap between store brands and CPG brands are becoming too big. VIEW VIDEO Read More...

Store Brands' Dollar Sales Rise, Unit Volume Declines

Store brand dollar sales rose for the third consecutive month of the year, but unit volume declined slightly, according to Nielsen data reported by Media Buyer Planner. During the four-week period ended March 20, 2010, store brand dollar sales rose 2.1 percent on an annual basis, while unit sales d Read More...

Store Brands Market Share Gains Level, But Likely to Hold

The two-point market share gain by store brands since 2007 is leveling off, primarily due to CPG discounting, and some industry players predict they will have a very difficult time regaining lost ground, according to an Ad Age report. Store brands gained 1.1 share points last year –– th Read More...

Consumers See Little Quality Difference Between Store Brands and National Brands

New research finds that 80 percent of global consumers feel store brands are the same as, or better than, national brands at providing a variety of benefits, according to research conducted by Ipsos Marketing, Consumer Goods, based in New York, N.Y. While store brands have built their foundation on Read More...

GfK: Slow Economic Recovery Underscores Continued Store Brand Growth

As consumers continue to struggle economically the appeal of store brands is stronger than ever and may even be intensifying, according to a study conducted by GfK Custom Research North America for the Private Label Manufacturers Association (PLMA). American consumers are at odds with recent report Read More...

Store Brands Tally Historic Market Share Gains

Sales of store brands topped $86.4, up $3.1 billion, across the major U.S. retail channels in 2009, according to The Nielsen Company. With 2009 gains, store brands now represent 21.8 percent of total dollar volume while comprising only 10 percent of total items in stores. This contrasts dramaticall Read More...

Nielsen: Look to Europe for the Future of U.S. Store Brands

Lisa Rider To understand the future potential of U.S. store brands, retailers and suppliers should “look no further than Europe,” according to an article written by Lisa Rider, vice president, product leadership for Nielsen. In Europe, store brands enjoy a 40 percent Read More...

Mintel: Americans Willing to Pay More for Green Products

The environment remains a concern for the majority of Americans and more than one-third (35 percent) of consumers polled indicate they would pay more for environmentally-friendly products, according to Mintel’s latest report on green living. “Given this increased interest in the environ Read More...

New Consumer Study Says Frugal is Cool

Booz & Co.’s consumer survey reveals a “new frugality may be an enduring feature of the post-recession economy,” which has consumers saving more and deferring consumption, weakening brand loyalty. This entrenched behavior is unlikely to change even as the general economy reboun Read More...

IRI Data: Store Brands Innovation Pays Off

Store brands now represents just under 18 percent of consumer packaged goods dollar sales and 23 percent of total units at all retail outlets, up nearly a full share point versus a year ago, according to Information Resources Inc’s February Times & Trends report titled “2009 CPG Year Read More...

Harris Poll: America's Purse Strings Still Tight

A recent Harris poll found that 63 percent of U.S. adults said they have bought more store brands in the past six months to save money, while another 12 percent said they have considered doing so. The fact remains that consumers are still cautious about spending and are cutting out small things for Read More...

Nielsen: Store Brand Wine Growth Outpaces National Brands

Although store brand represents a small piece of retail wine and spirits volume, Nielsen data shows its growth considerably outpaces national brands. Private-label/exclusive table wine and spirits brands now represent 3.3 percent and 4.6 percent of volume respectively in total U.S. food, drug, conv Read More...

Store Brand Beverage Sales Climb

The global economic downturn is providing ideal conditions for store brand beverages to thrive, according to Canadean, a beverage industry analyst. Store brand products in the soft drinks sector now account for more than 1 in every 10 litres traded in the global marketplace; if you discount the on- Read More...

Nutrition Claims on Store Brand Products Rise

As shoppers seek healthier food alternatives, retailers are developing more store brand products that carrying health claims such as genetically modified organism (GMO) free, gluten free and the absence of certain fats, according to an article written by Nielsen’s Tom Pirovano. “Store b Read More...

Mintel: U.S. Food Innovation Declines During the Recession

Lynn Dornblaser The economic slump paid its toll on U.S. food and drink manufacturers in 2009 as companies launched 30 percent fewer new products compared to the prior year, according to a Mintel’s review of its Global New Product Database (GNPD). In clear correlation with Read More...

Study: Post-Recession Shoppers Stay True to Store Brands

More than one-third of shoppers who embraced store brands during the hardest times of the recession will continue purchasing them once the economy recovers, according to a study conducted by BrandSpark's 2010 Best New Products Awards American Grocery Shopper Study. Conducted between Oct. 12 and Dec Read More...

FMI: Hispanics Are Buying More Store Brands

Hispanic shoppers are buying more store brand products, a trend expected to continue in the future, according to research conducted by the Food Marketing Institute (FMI) Private Brands Group. In fact, 37 percent of Hispanic shoppers are purchasing more store brand products this year and 25 percent Read More...

Retailers and CPG Companies to Focus on Store Brands in 2010

While it’s no surprise that retailers plan to focus on store brands in 2010 to continue sales and profit momentum, it looks like it’s also top of mind among consumer packaged goods companies (CPGs). In a Smart Brief poll, the Grocery Manufacturers Association and the Food Marketing Inst Read More...

Study: Retailers to Make GFSI Standards Mandatory for Store Brand Suppliers

While store brand food safety and certification takes center stage for a majority of food retailers, how and by what deadline these programs will be executed varies widely among operators, according to the “Food Safety Retailer Benchmarking Study” conducted by Store Brands Decisions this Read More...

PLMA Live! Interviews Tod Marks of Consumer Reports

Tod Marks, senior projects editor of Consumer Reports discusses the consumer advocacy group’s recent taste tests and comparison of store brands against their national brand counterparts. In this video interview, Marks documents how consumers selected store brands to be as good or better than Read More...

Store Branded Beverages a Big Threat to National Soft Drink Makers

Store brands in the total soft drinks sector now account for more than one in every 10 liters traded in the global marketplace, which rises even further if you discount the on-premise sector, where private label use is marginal, according to research from Canadean, a U.K.-based beverage research and Read More...

Product and Process Innovation Lead the Charge at PLMA Show Opening

More than 4,500 retail and wholesale buyers and supplier executives are expected at PLMA's 2009 Private Label Trade Show in Rosemont, Ill., which opened Sunday and continues through Wednesday. The show kicked off with a series of workshop presentations focused on store brand innovation and culminat Read More...

Slow Economic Recovery Presents Store Brand Challenges and Opportunities

The most severe economic downturn in more than sixty years has created a “perfect storm” for American consumers who have experienced historic losses in personal wealth, home foreclosures and job losses since December 2007. In “The Maturing US Recession & Implications for Priva Read More...

Research Reveals Untapped Profits in Authentic Italian Store Brands

Italian food lovers know quality ingredients when they taste them or cook with them, and can easily detect imposters. Most U.S. grocery stores have not yet captured this important and growing customer base that likely shops at specialty stores and Italian markets to find authentic Italian products. Read More...

Private Label Today is a Lesson in Branding

Store brands have the potential, and freedom, to leapfrog national brands in critical areas such as ingredients, flavors, preparations and even packaging because they lack the “baggage” that many national players carry, according to consumer research company and consultancy, Hartman Grou Read More...

Store Brands Food Safety Benchmarking Survey Underway

The industry's first benchmarking survey to gauge retailer plans for adopting Global Food Safety Industry (GFSI) certification standards is underway. The survey, underwritten and conducted by Store Brands Decisions, is the first in a series of proprietary studies planned by the digital publisher.&nb Read More...

Nielsen: Store Brand Candy Sales Not So Sweet This Halloween

Store brands seem to be getting the short end of the sales stick this season as most shoppers opt for national brand candy leading up to Halloween, according to a report in Nielsen Wire. Although during the year, store brands candy hold an 8.1 percent share of candy sales, that position has slipped Read More...

Walmart Canada Unveils Revamped and Reformulated Great Value Brand

Walmart Canada this week introduced the revamped Great Value brand and product reformulations to the market, which were introduced in the U.S. last month. Promoting them as easier to find on store shelves, Walmart Canada's 313 stores are touting the improved taste, nutrition, and reduced packaging Read More...

Resist the Temptation of Easy Money for Long-Term Store Brand Growth

Thought Leadership: Andres Siefken, Daymon Worldwide Consumer packaged goods companies are cutting back on innovation, reducing prices and throwing money at retailers and consumers with increased promotions and store coupons to compete more forcefully with store brands –– all strong ind Read More...

Wal-Mart Uses Social Media to Build Consumer Panel for Great Value Brand

With a keen understanding that consumer insights will help it sharpen its store brand offer and win consumer loyalty, Wal-Mart is developing a Great Value Round Table of shoppers. Wal-Mart created a dedicated web site for its Round Table to recruit Great Value shoppers who will be rewarded with the Read More...

Store Brands Get a Big Shot in the Arm from Consumer Reports

The coming of age of store brands is resoundingly confirmed in the October issue of Consumer Reports where store brands were found to be equally good -- or better -- than national brands nearly 80 percent of the time. Comparative blind tests were conducted in 29 food categories among various prod Read More...

Nielsen on the Global Future of Store Brands

A Store Brands Decisions exclusive Brand leadership and the global growth in store brands was one of several topics that Nielsen Chairman & CEO David Calhoun covered during his recent presentation at the CIES World Food Business Summit in New York City. Calhoun opened the discussion by identif Read More...

Consumer Insights are the Key to Store Brand Innovation

The store brands world must do a better job of understanding the consumer so it can deliver more products consumers want that will make their lives more convenient and easy, according to Andres Siefken of Daymon Worldwide, a store brands broker. When used correctly, private brands can be an importa Read More...

Store Brands Drive Differentiation and Profit

Gone are the days when one store satisfied all family and household needs. Today, shoppers are less loyal to the stores they shop in and many shop in several different formats to satisfy their varied and fickle needs.     Grocery retailers understand this trend full well.  Read More...