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Items Tagged with "Private Label Social Media"

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Kroger Launches Branded Baby Web Site for Moms

Pampers and Huggies, move over! Kroger just launched a new web site tied to its Comforts private label baby line to helped busy moms access information and exchange ideas online.Author and freelance writer Paul Andruss, -- whose work has appeared in Parents and Women’s Day, to name a few, and Read More...

Store Brands Social Media Marketing Expected to Soar

Social media marketing and engagement is on the rise in retail, especially among retailers who view it as a means to connect with customers and create loyalty for their private label brands, according to a new retailer benchmarking study conducted by Store Brands Decisions.While less than 20 percent Read More...

Hannaford Engages Moms in Social Media Conversations, Introduces Home 360

Hannaford Supermarkets is reaching out to moms for feedback about their private label brands and is using social media tools Facebook and Twitter to spread the word to other moms and prospective customers.“We brought real, busy moms together to talk about what their grocery shopping experience Read More...

Kmart's CMO is High on Private Label and Social Media

Kmart is kicking up its private label offering and social media “value” marketing just in time for the holidays, according to the mass merchandiser’s chief marketing officer Mark Snyder.Kmart is tapping into the consumer’s need to remain frugal but still be able to enjoy the Read More...

Costco Leads in Social Media Discussions

Demonstrating the power of social media, Costco's Kirkland brand was the only store brand mentioned specifically in blogs, social networks such as Facebook, and micro-blogs like Twitter.Nielsen recently studied social media content to better understand consumer perception about private label, accord Read More...