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Items Tagged with "Private Label Strategy"

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Delhaize Consolidates to Strengthen Food Lion Banner

Belgian-based Delhaize plans to strengthen its U.S. stores by closing underperforming units, rebranding some and eliminating the Bloom banner as it accelerates rollout of the Food Lion store brands strategy.Food Lion is focused on repositioning our business for future growth," said Cathy Green Burns Read More...

Tesco Plans to Create New Private Label Brands to Enhance Global Expansion

Tesco plans to create new private label brands to augment its appeal to increasingly “aspirational” global shoppers, according to the U.K. retailer’s new CEO.The future also includes developing online shopping in all 15 global markets its serves, Phil Clarke, Tesco’s CEO told Read More...

Delhaize to Push PL Share to 35 Percent In Two Years

Private label growth in the U.S. is a vital part of Belgium-based Delhaize Group’s plans for its U.S. grocery division, which announced it wants to increase private label penetration by 9 points over the next two years.Delhaize America -- comprised largely of Food Lion and Hannaford grocery st Read More...

Safeway Shifts Its Store Brands Business Model

As part of a strategic shift, Safeway is pulling all of its store brand management in-house, terminating its relationship with Daymon Worldwide, launching a new program called Safeway Direct Connect and rolling out Agentrics' product lifecycle management (PLM) software.The new direction is intended Read More...

Metro Cash & Carry Reveals New Private Label Strategy

Metro Cash & Carry hopes to double its international own-brand sales share from the current 10 to around 20 percent by 2012 with its new private label strategy and streamlined portfolio of six exclusive labels. The new strategy includes a tighter assortment, a sharpened customer focus and even Read More...

Retailers on the Tipping Point of a Store Branding Revolution

John Failla, founder of Store Brands Decisions, moderates the packaging  and design roundtable. Store brand design and packaging is growing in importance as many retailers expand beyond national-brand-equivalent products and look toward developing premium products that are be Read More...