Items Tagged with "Specialty"
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Toys R Us Leads With Store BrandsThe nation's largest specialty toy store is heading into the holiday season with a bigger emphasis on store brands, including a catalog solely featuring items exclusive to Toys R Us and an integrate marketing campaign for private label.Claiming, “differentiation is key,” the retailer hos Read More... |
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Packaging & Design: Elevating the Store Brands GameEditor's Note: This is the first of a two-part report on the Store Brands Decisions Packaging and Design Roundtable held at the PLMA Show. Roundtable participants included Doug Palmer, A&P; Michael Kitz, OfficeMax, Wendy Sallak, Topco; Andy Johnson, united; Rob Wallace, Wallace Church; Maria Dub Read More...
Author: Maureen Azzato
Tags: a&p, business, doug palmer, grocery, mass, topco, wallace church, marketing by design, michael kitz, wendy sallak, office supplies, officemax, andy johnson, united*, rob wallace, maria dubuc, susan steinberg, aisle 9 design, sbd roundtables, specialty, store brand packaging design, private label packaging design, industry, markets, companies, food and beverage, |
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