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Items Tagged with "Store Brand Packaging Design"

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Method Laundry Develops Award Winning Product and Packaging

Eco-friendly cleaning-products company Method Products developed a brand new highly concentrated laundry detergent in a sturdy pump-style bottle, which it claims solves an array of shopper and environmental problems. The detergent is eight-times more concentrated than others currently on the market Read More...

Whole Foods Redesigns Its Store Brands Prepared Food Packaging

Gone are the days of offering customers different types of foodservice packaging at different Whole Foods Markets across the country. Under the leadership of branding and advertising agency Duffy & Partners, the retailer is unveiling a unified package design for its bakery products, soups, and Read More...

Brand Management Technologies Accelerate Speed to Shelf

By Patti Soldavini To compete effectively against national brands for the consumer’s share of purse, retailers understand they must step up their store brands game. No longer are they hijacking national brand designs for their retail store brands. That was then. Instead, they are emulating t Read More...

Who Should Pay for Packaging Design?

Editor’s Note: This is Part 2 of a two-part news report on the Store Brands Packaging Design Benchmark Study conducted by Store Brands Decisions. Part 1, “Retailers Place Greater Focus on Store Brand Packaging Design,” discussed the increased use of specialized external resources t Read More...

Retailers: Focus on Packaging and In-Store Marketing to Drive Shopper Growth

A Store Brands Decisions’ Exclusive Report: Consumer Insights on Store Brand Shopping, Part 2 Editor’s Note: This is second part of a two-part interview with Thom Blischok of Symphony IRI. Part 1 titled “Store Brands Purchase Decision Are Made at the Shelf, Not in the Home,&rdqu Read More...

Retailers Place Greater Focus on Store Brand Packaging Design

Editor’s Note: This is Part 1 of a two-part news report on the Store Brands Packaging Design Benchmark Study conducted by Store Brands Decisions. Part 2 will examine the role of technology in the packaging design process as well as packaging design budgets and the diverse funding mechanisms us Read More...

Duane Reade's Store Brands Redesign Reflects a New York State of Mind

With more than 250 locations in New York City and the surrounding boroughs, and dominant market share, Duane Reade wanted to deepen its relationship with customers and expand its store brand positioning. The end result was the recent launch of DR Delish, a new line of premium foods, and the reposit Read More...

Landmark Store Brands Packaging Design Study Underway

Store Brands Decisions launched the industry’s first Packaging Design Benchmarking Study to help advance industry best practices in brand development and brand building, an area of growing importance to the industry. For the first time ever, store brand management across the retail channels c Read More...

Packaging & Design: Elevating the Store Brands Game

Editor's Note: This is the first of a two-part report on the Store Brands Decisions Packaging and Design Roundtable held at the PLMA Show. Roundtable participants included Doug Palmer, A&P; Michael Kitz, OfficeMax, Wendy Sallak, Topco; Andy Johnson, united; Rob Wallace, Wallace Church; Maria Dub Read More...