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Items Tagged with "Store Brand Pet Products"

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Supervalu Introduces WholeCare Pet Store Brand

Supervalu launched WholeCare Pet store brand, a complete line of food products for dogs and cats that also includes a variety of treats and pet supplies. The new line will replace the company’s two former private-label pet product brands –– Happy Tails and NutriPlan –– Read More...

Profiles in Innovation: A&P's Store Brands Transformation (Part 1 of 4)

Over the past 18 months, Doug Palmer and his store brands' team seem to have accomplished the impossible  -- they revamped and repositioned The Great Atlantic & Pacific Tea Co.'s (A&P's) entire store brands' portfolio of more than 4,000 items across 435 stores. At the center of the pr Read More...