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Items Tagged with "Store Brand Research"

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Shopping Is Not Just About Saving Money These Days

American consumers have re-learned how to shop — and in the process reshaped the playing field for both consumer packed goods companies and retailers. The recession made it necessary for Americans to rethink and adjust their shopping patterns, which has resulted in a more strategic, informed Read More...

Study: Regional Grocers Can Compete With Walmart

Regional grocers such as Tewksbury, Mass.-based Market Basket, can compete with the likes of Walmart by focusing on store brands, value and neighborhood appeal, according to a new study by Kantar Retail. Cambridge, Mass.-based Kantar Retail compared a Walmart Supercenter to a 76,000 square-foot Mar Read More...

IRI Reports Cite Strength of Store Brands

Store brands are fast becoming household names highly trusted by consumers, with retailers using sophisticated strategies to grow store brand dollar and unit share. Meanwhile, national brand manufacturers are responding to lost share with aggressive new marketing strategies of their own. Two report Read More...

Store Brands Expected to Reign Even After Economic Recovery

Shoppers are ready to begin spending again, especially the most affluent ones who report they are seeing economic improvement, according to a new GfK North America consumer study commissioned by the Private Label Manufacturers Association. Without question, the protracted recession has deeply affec Read More...

Nielsen: Don't Ignore Baby Boomers

While many marketers focus on the trendy youth segment, Nielsen Co. research indicates retailers and consumer goods manufacturers are overlooking a group that has tremendous buying power ––the 78 million Baby Boomers in the U.S. today. At a time when most analysts are predicting much sl Read More...

Study: Store Brands Transform How Canadians Shop

More than 80 percent of Canadian grocery shoppers purchase store brands and 49 percent do so frequently, according to a survey conducted by Harris/Decima for Canadian retailer Sobeys. tore brands are gaining popularity across Canada because they offer equal or better taste and quality compared to l Read More...

Retailers: Focus on Packaging and In-Store Marketing to Drive Shopper Growth

A Store Brands Decisions’ Exclusive Report: Consumer Insights on Store Brand Shopping, Part 2 Editor’s Note: This is second part of a two-part interview with Thom Blischok of Symphony IRI. Part 1 titled “Store Brands Purchase Decision Are Made at the Shelf, Not in the Home,&rdqu Read More...

NPD: Consumers Clutch Thrift When Planning Meals

After two years of cutting corners, consumer have learned to get by with less and say they will continue to practice thriftiness at least for the next six to 12 months and perhaps well beyond that, according to NPD Group research. Many consumers feel that their financial situation will not improve Read More...

Nielsen: Secret to Successful New Product Innovation is to Keep the Boss Out

A new study reveals why the best CPG companies realized more than six times the new product revenue compared to the rest, insights that can help retailers develop more successful store brands. Although billions of dollars are spent developing and launching new consumer packaged goods (CPG) products Read More...

Loyalty to Nationally Advertised Brands Declines

Due primarily to the protracted recession, loyalty to nationally advertised brands has been falling over the past two years, according to research conducted by Decision Analyst Inc. Based on a survey of 15,384 U.S. grocery shoppers, the company’s “Anatomy of the Recession” shows t Read More...

Store Brands Buying Decisions Made at the Shelf, Not in the Home

A Store Brands Decisions’ Exclusive Report: Consumer Insights on Store Brands Shopping, Part 1 Editor’s Note: This is the first part of a two-part interview with Thom Blischok of Symphony IRI. Part 1 details the dramatic shifts in consumer needs and store brands shopping behavior. Part Read More...

Shopper Insights Drive Sobeys' New Portfolio Strategy

Without the benefit of consumer research and shopper insights, Sobeys Inc. would have blindly continued executing on its three-tiered store brands strategy without realizing that its customers were misinterpreting the positioning of its product tiers. Instead, based on consumer insights, Sobeys rec Read More...

Retailers Place Greater Focus on Store Brand Packaging Design

Editor’s Note: This is Part 1 of a two-part news report on the Store Brands Packaging Design Benchmark Study conducted by Store Brands Decisions. Part 2 will examine the role of technology in the packaging design process as well as packaging design budgets and the diverse funding mechanisms us Read More...

Research Reveals Opportunistic Categories for Store Brand Development

Retailers looking for opportunist categories to expand their store brands might want to explore bottled water, peanut butter and cereal, according to Consumer Edge Research. The research firm surveyed more than 2,500 households and rated 90 categories of grocery products based on the likelihood tha Read More...

Store Brands' Dollar Sales Rise, Unit Volume Declines

Store brand dollar sales rose for the third consecutive month of the year, but unit volume declined slightly, according to Nielsen data reported by Media Buyer Planner. During the four-week period ended March 20, 2010, store brand dollar sales rose 2.1 percent on an annual basis, while unit sales d Read More...

Nielsen: Look to Europe for the Future of U.S. Store Brands

Lisa Rider To understand the future potential of U.S. store brands, retailers and suppliers should “look no further than Europe,” according to an article written by Lisa Rider, vice president, product leadership for Nielsen. In Europe, store brands enjoy a 40 percent Read More...

Mintel: Americans Willing to Pay More for Green Products

The environment remains a concern for the majority of Americans and more than one-third (35 percent) of consumers polled indicate they would pay more for environmentally-friendly products, according to Mintel’s latest report on green living. “Given this increased interest in the environ Read More...

New Consumer Study Says Frugal is Cool

Booz & Co.’s consumer survey reveals a “new frugality may be an enduring feature of the post-recession economy,” which has consumers saving more and deferring consumption, weakening brand loyalty. This entrenched behavior is unlikely to change even as the general economy reboun Read More...

IRI Data: Store Brands Innovation Pays Off

Store brands now represents just under 18 percent of consumer packaged goods dollar sales and 23 percent of total units at all retail outlets, up nearly a full share point versus a year ago, according to Information Resources Inc’s February Times & Trends report titled “2009 CPG Year Read More...

Harris Poll: America's Purse Strings Still Tight

A recent Harris poll found that 63 percent of U.S. adults said they have bought more store brands in the past six months to save money, while another 12 percent said they have considered doing so. The fact remains that consumers are still cautious about spending and are cutting out small things for Read More...

Nielsen: Store Brand Wine Growth Outpaces National Brands

Although store brand represents a small piece of retail wine and spirits volume, Nielsen data shows its growth considerably outpaces national brands. Private-label/exclusive table wine and spirits brands now represent 3.3 percent and 4.6 percent of volume respectively in total U.S. food, drug, conv Read More...

Store Brand Beverage Sales Climb

The global economic downturn is providing ideal conditions for store brand beverages to thrive, according to Canadean, a beverage industry analyst. Store brand products in the soft drinks sector now account for more than 1 in every 10 litres traded in the global marketplace; if you discount the on- Read More...

Nutrition Claims on Store Brand Products Rise

As shoppers seek healthier food alternatives, retailers are developing more store brand products that carrying health claims such as genetically modified organism (GMO) free, gluten free and the absence of certain fats, according to an article written by Nielsen’s Tom Pirovano. “Store b Read More...

Mintel: U.S. Food Innovation Declines During the Recession

Lynn Dornblaser The economic slump paid its toll on U.S. food and drink manufacturers in 2009 as companies launched 30 percent fewer new products compared to the prior year, according to a Mintel’s review of its Global New Product Database (GNPD). In clear correlation with Read More...

Study: Post-Recession Shoppers Stay True to Store Brands

More than one-third of shoppers who embraced store brands during the hardest times of the recession will continue purchasing them once the economy recovers, according to a study conducted by BrandSpark's 2010 Best New Products Awards American Grocery Shopper Study. Conducted between Oct. 12 and Dec Read More...

FMI: Hispanics Are Buying More Store Brands

Hispanic shoppers are buying more store brand products, a trend expected to continue in the future, according to research conducted by the Food Marketing Institute (FMI) Private Brands Group. In fact, 37 percent of Hispanic shoppers are purchasing more store brand products this year and 25 percent Read More...

Retailers and CPG Companies to Focus on Store Brands in 2010

While it’s no surprise that retailers plan to focus on store brands in 2010 to continue sales and profit momentum, it looks like it’s also top of mind among consumer packaged goods companies (CPGs). In a Smart Brief poll, the Grocery Manufacturers Association and the Food Marketing Inst Read More...

PLMA Live! Interviews Tod Marks of Consumer Reports

Tod Marks, senior projects editor of Consumer Reports discusses the consumer advocacy group’s recent taste tests and comparison of store brands against their national brand counterparts. In this video interview, Marks documents how consumers selected store brands to be as good or better than Read More...

Store Branded Beverages a Big Threat to National Soft Drink Makers

Store brands in the total soft drinks sector now account for more than one in every 10 liters traded in the global marketplace, which rises even further if you discount the on-premise sector, where private label use is marginal, according to research from Canadean, a U.K.-based beverage research and Read More...

Product and Process Innovation Lead the Charge at PLMA Show Opening

More than 4,500 retail and wholesale buyers and supplier executives are expected at PLMA's 2009 Private Label Trade Show in Rosemont, Ill., which opened Sunday and continues through Wednesday. The show kicked off with a series of workshop presentations focused on store brand innovation and culminat Read More...

Research Reveals Untapped Profits in Authentic Italian Store Brands

Italian food lovers know quality ingredients when they taste them or cook with them, and can easily detect imposters. Most U.S. grocery stores have not yet captured this important and growing customer base that likely shops at specialty stores and Italian markets to find authentic Italian products. Read More...

Private Label Today is a Lesson in Branding

Store brands have the potential, and freedom, to leapfrog national brands in critical areas such as ingredients, flavors, preparations and even packaging because they lack the “baggage” that many national players carry, according to consumer research company and consultancy, Hartman Grou Read More...

Store Brands Food Safety Benchmarking Survey Underway

The industry's first benchmarking survey to gauge retailer plans for adopting Global Food Safety Industry (GFSI) certification standards is underway. The survey, underwritten and conducted by Store Brands Decisions, is the first in a series of proprietary studies planned by the digital publisher.&nb Read More...

Nielsen: Store Brand Candy Sales Not So Sweet This Halloween

Store brands seem to be getting the short end of the sales stick this season as most shoppers opt for national brand candy leading up to Halloween, according to a report in Nielsen Wire. Although during the year, store brands candy hold an 8.1 percent share of candy sales, that position has slipped Read More...

Walmart Canada Unveils Revamped and Reformulated Great Value Brand

Walmart Canada this week introduced the revamped Great Value brand and product reformulations to the market, which were introduced in the U.S. last month. Promoting them as easier to find on store shelves, Walmart Canada's 313 stores are touting the improved taste, nutrition, and reduced packaging Read More...

Resist the Temptation of Easy Money for Long-Term Store Brand Growth

Thought Leadership: Andres Siefken, Daymon Worldwide Consumer packaged goods companies are cutting back on innovation, reducing prices and throwing money at retailers and consumers with increased promotions and store coupons to compete more forcefully with store brands –– all strong ind Read More...

Store Brands Get a Big Shot in the Arm from Consumer Reports

The coming of age of store brands is resoundingly confirmed in the October issue of Consumer Reports where store brands were found to be equally good -- or better -- than national brands nearly 80 percent of the time. Comparative blind tests were conducted in 29 food categories among various prod Read More...

Nielsen on the Global Future of Store Brands

A Store Brands Decisions exclusive Brand leadership and the global growth in store brands was one of several topics that Nielsen Chairman & CEO David Calhoun covered during his recent presentation at the CIES World Food Business Summit in New York City. Calhoun opened the discussion by identif Read More...

Consumer Insights are the Key to Store Brand Innovation

The store brands world must do a better job of understanding the consumer so it can deliver more products consumers want that will make their lives more convenient and easy, according to Andres Siefken of Daymon Worldwide, a store brands broker. When used correctly, private brands can be an importa Read More...

Store Brands Drive Differentiation and Profit

Gone are the days when one store satisfied all family and household needs. Today, shoppers are less loyal to the stores they shop in and many shop in several different formats to satisfy their varied and fickle needs.     Grocery retailers understand this trend full well.  Read More...