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Items Tagged with "Store Brands Innovation"

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From the Summit: Building Shopper Centric Store Brands Models

Joe EnnenIt was a day filled with insights, buzzwords and even warnings to the private label industry as the Store Brands Decisions Innovation & Marketing Summit kicked off in Chicago. Roughly 250 industry executives gathered at the Intercontinental Hotel to discuss the critical role store bra Read More...

Managing the Growth of Store Brands

Most retailers want to increase share of wallet, customer loyalty, and sales and profits of their store brands. But how can they get inside consumers' head? How do they know when products please or displease them? Brand new research tools through Gfk Custom Research North America and its partner Em Read More...