Items Tagged with "Store Brands Marketing"
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From the Summit: Building Shopper Centric Store Brands ModelsJoe EnnenIt was a day filled with insights, buzzwords and even warnings to the private label industry as the Store Brands Decisions Innovation & Marketing Summit kicked off in Chicago. Roughly 250 industry executives gathered at the Intercontinental Hotel to discuss the critical role store bra Read More... |
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SUMMIT PREVIEW: Taking Store Brands Marketing to New HeightsFew retailers have strong consumer marketing programs and capabilities centered on their store brands because the focus so far has been mostly on product quality, packaging, leveraging shelf space, and executing simple in store displays and communications.Matt EgolIn order to take store brands marke Read More... |
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Wal-Mart Uses Social Media to Build Consumer Panel for Great Value BrandWith a keen understanding that consumer insights will help it sharpen its store brand offer and win consumer loyalty, Wal-Mart is developing a Great Value Round Table of shoppers. Wal-Mart created a dedicated web site for its Round Table to recruit Great Value shoppers who will be rewarded with the Read More...
Author: Maureen Azzato
Tags: wal-mart, great value, private label marketing, private label research, store brands research, gfk custom research north america, business, walmart, great value consumer panle, great value round table, store brands marketing, grocery, mass, industry, markets, companies, food and beverage, |
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