Items Tagged with "Store Brands Marketing"
|
Wal-Mart Uses Social Media to Build Consumer Panel for Great Value BrandWith a keen understanding that consumer insights will help it sharpen its store brand offer and win consumer loyalty, Wal-Mart is developing a Great Value Round Table of shoppers. Wal-Mart created a dedicated web site for its Round Table to recruit Great Value shoppers who will be rewarded with the Read More...
Author: Maureen Azzato
Tags: wal-mart, great value, private label marketing, private label research, store brands research, gfk custom research north america, business, walmart, great value consumer panle, great value round table, store brands marketing, grocery, mass, industry, markets, companies, food and beverage, |
Free Newsletter
Email Address
