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Wal-Mart Exec Likens Great Value Brand to Coca-Cola, Tide and Cheerios

... par or bigger than national mega brands such as Coca-Cola, Tide, Cheerios and Ocean Spray, which each tally more than $200 million in annual sales. "We are right there with them," Thomas said. "The Wal-Mart private brand is every bit as big, sometimes even bigger." Great Value products include eve Read More...

Author: Maureen Azzato
Tags: wal-mart, great value, tide, private label food, store brand food, store brand non-foods, private label non-foods, business, coca-cola, cheerios, ocean spray, andrea thomas, grocery, mass, industry, markets, companies, food and beverage,